Spokane, WA: Marketing for Dental & Medical Practices
Public data on Spokane, and what we would do first for a practice there because of it.
Spokane at a glance
Furthest from the US: share of residents who speak Spanish at home (3.1% against 13.6%), then median household income ($70,064 against $80,734).
- Residents, July 2025 estimate230,783Up 0.8% from the April 2020 base of 228,965
- Median household income$70,064Well below Washington ($98,141), below the US ($80,734)
- Median age37.2Close to Washington (38.3), below the US (38.9)
- Residents 65 and older16.6%Close to Washington (16.6%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)33.9%Below both Washington (39.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.1%Well below both Washington (9.0%) and the US (13.6%)
The share with a bachelor's degree or higher is where Spokane and Spokane Valley (9 miles apart) differ most: 33.9% against 26.5%, then the share who speak Spanish at home (3.1% against 2.7%).
Local healthcare landscape in Spokane
Providence Sacred Heart Medical Center is at 101 W 8th Ave in Spokane and describes itself as home to a regional cancer center and a transplant center. The Washington State University Elson S. Floyd College of Medicine lists 412 E. Spokane Falls Blvd. in Spokane as its address, calls itself Washington's community-based medical school, and lists Graduate Medical Education and Continuing Medical Education programs. The City of Spokane describes its neighborhood councils as independent organizations and lists them by district, including Riverside and Logan in District 1, Cliff/Cannon, Lincoln Heights and Manito/Cannon Hill in District 2, and Browne's Addition, Peaceful Valley and Emerson/Garfield in District 3.
Neighborhoods and areas
- Riverside
- Logan
- Cliff/Cannon
- Lincoln Heights
- Manito/Cannon Hill
- Browne's Addition
- Peaceful Valley
- Emerson/Garfield
Sources for this section
Who practices in Spokane
NPI-registered providers with a practice address in Spokane, by primary specialty (people, not offices). Per resident, Spokane is furthest above the US among plastic surgeons (1.8 times the US rate) and lowest among podiatrists (1.0 times).
| Specialty | In Spokane | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 217 | 1 per 1,064 | 1 per 1,340 | Well above |
| Chiropractors | 87 | 1 per 2,653 | 1 per 3,311 | Well above |
| Dermatologists | 14 | 1 per 16,485 | 1 per 17,857 | Above |
| Physical therapists | 345 | 1 per 669 | 1 per 1,181 | Well above |
| Optometrists | 72 | 1 per 3,205 | 1 per 5,291 | Well above |
| Podiatrists | 15 | 1 per 15,386 | 1 per 14,706 | Below |
| Plastic surgeons | 7 | 1 per 32,969 | 1 per 58,824 | Well above |
Private-sector health care employers in Spokane County, 2024
2024 annual averages for the whole county. Offices of physicians are 27.4% of them, below the US share of 32.6%.
- Ambulatory health care establishments953Average employment 17,445
- Offices of physicians261
- Offices of dentists210
- Offices of other health practitioners288
What we'd prioritize for a Spokane practice
Chosen by fixed rules from the figures above.
A crowded field for physical therapists
1.8 times the US number of NPI-registered physical therapists per resident (one per 669 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,064 residents in Spokane (US: one per 1,340). We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $70,064 (US $80,734). Plans accepted and financing belong on every page of the website.
Stand out among the dental offices nearby
Dentist offices make up 22.0% of the private-sector ambulatory health care establishments in Spokane County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Talk to Us About Your Spokane Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.