Yakima, WA: Marketing for Dental & Medical Practices
Public data on Yakima, and what we would do first for a practice there because of it.
Yakima at a glance
Furthest from the US: share of residents who speak Spanish at home (37.8% against 13.6%), then share with a bachelor's degree or higher (20.8% against 35.7%).
- Residents, July 2025 estimate97,458Up 0.5% from the April 2020 base of 96,949
- Median household income$62,815Well below both Washington ($98,141) and the US ($80,734)
- Median age34.3Below both Washington (38.3) and the US (38.9)
- Residents 65 and older16.6%Close to Washington (16.6%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)20.8%Well below both Washington (39.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)37.8%Well above both Washington (9.0%) and the US (13.6%)
The share who speak Spanish at home is where Yakima and Richland (63 miles apart) differ most: 37.8% against 5.0%, then the share with a bachelor's degree or higher (20.8% against 46.6%).
Local healthcare landscape in Yakima
The City of Yakima's Comprehensive Plan 2040 names the Yakima Valley Memorial Hospital among major operations inside the Yakima city limits. The city's June 2026 draft plan says the jobs in the health sector reflect the city's role as a regional medical center, with a hospital and the nearby Pacific Northwest University of Health Sciences, which the draft places in Terrace Heights. The university describes itself as a non-profit health sciences university established in 2005 and lists its address as 200 University Parkway, Yakima. The 2040 plan lists the Barge-Chestnut Neighborhood among the major survey projects conducted in Yakima, refers to the Northeast Yakima Neighborhood, and cites Downtown Yakima's historic character. Yakima County's West Valley Neighborhood Plan, adopted in February 2011, is a subarea plan of the Yakima Urban Area Comprehensive Plan.
Neighborhoods and areas
- Barge-Chestnut
- Northeast Yakima
- West Valley
- Downtown Yakima
Sources for this section
Who practices in Yakima
NPI-registered providers with a practice address in Yakima, by primary specialty (people, not offices). Per resident, Yakima is furthest above the US among dentists (1.3 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Yakima | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 93 | 1 per 1,048 | 1 per 1,340 | Well above |
| Chiropractors | 32 | 1 per 3,046 | 1 per 3,311 | Above |
| Dermatologists | 4 | 1 per 24,365 | 1 per 17,857 | Well below |
| Physical therapists | 88 | 1 per 1,107 | 1 per 1,181 | Above |
| Optometrists | 21 | 1 per 4,641 | 1 per 5,291 | Above |
| Podiatrists | 7 | 1 per 13,923 | 1 per 14,706 | Above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Yakima County, 2024
2024 annual averages for the whole county. Offices of physicians are 28.0% of them, below the US share of 32.6%.
- Ambulatory health care establishments311Average employment 6,239
- Offices of physicians87
- Offices of dentists59
- Offices of other health practitioners92
What we'd prioritize for a Yakima practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Yakima (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Spanish-language service pages
37.8% of Yakima residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,048 residents in Yakima (US: one per 1,340). We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $62,815 (US $80,734). Plans accepted and financing belong on every page of the service pages.
Talk to Us About Your Yakima Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.