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New York: Marketing for Dental & Medical Practices

Medi-Edge Marketing works remotely with practices across the United States from our office in Vista, California. Below: New York figures beside the US, the state advertising rules we check before anything goes live, and a data page for each New York place we cover.

Pages

New York location pages

State data

New York beside the US

State figures from the Census Bureau and the NPI registry, each beside the national figure.

State rules

New York advertising rules for practices

What each rule covers, the words of the rule, and a link to the official source.

  • False or misleading advertising; guarantees (health professions incl. medicine, dentistry, chiropractic)

    8 NYCRR 29.1(b)(12)(i), part of the general unprofessional conduct rule for professions licensed under Title VIII of the Education Law (which includes medicine, dentistry and chiropractic), says advertising not in the public interest includes advertising that is false, fraudulent, deceptive or misleading or that guarantees any service.

    Advertising or soliciting not in the public interest shall include, but not be limited to, advertising or soliciting that: is false, fraudulent, deceptive or misleading; guarantees any service…

    Source: Rules of the Board of Regents, 8 NYCRR section 29.1(b)(12)(i) (checked 2026-11-01)

  • Claims and prices that cannot be substantiated

    8 NYCRR 29.1(b)(12)(i) includes in advertising not in the public interest any claim about professional services, products, or their cost or price which cannot be substantiated by the licensee, who has the burden of proof.

    Advertising or soliciting not in the public interest shall include, but not be limited to, advertising or soliciting that: is false, fraudulent, deceptive or misleading; guarantees any service; makes any claim relating to professional services or products or the cost or price therefore which cannot be substantiated by the licensee, who shall have the burden of proof…

    Source: Rules of the Board of Regents, 8 NYCRR section 29.1(b)(12)(i) (checked 2026-11-01)

  • Price advertising

    8 NYCRR 29.1(b)(12)(ii) treats as appropriate the advertising in a newspaper, periodical, directory, radio or television of fixed prices or a stated range of prices for specified routine professional services, provided the advertisement states any additional charge for related services that are an integral part of the service and indicates the period for which the advertised prices are in effect. Paragraph (iii) separately requires licensees to keep an exact copy of each advertisement for one year.

    …the advertising in a newspaper, periodical or professional directory or on radio or television of fixed prices, or a stated range of prices, for specified routine professional services, provided that if there is an additional charge for related services which are an integral part of the overall service being provided by the licensee, the advertisement shall so state, and provided further that the advertisement indicates the period of time for which the advertised prices shall be in effect.

    Source: Rules of the Board of Regents, 8 NYCRR section 29.1(b)(12)(ii) (checked 2026-11-01)

  • Testimonials

    8 NYCRR 29.1(b)(12)(iv) states that testimonials and other portrayals of professional practice are permissible if conditions are met, including written patient authorization, appropriate disclosure to avoid misleading information about the patient's identity, and reasonable disclaimers about statements made or results achieved; fictional client testimonials are not permitted.

    Testimonials, demonstrations, dramatizations, or other portrayals of professional practice are permissible provided that they otherwise comply with the rules of professional conduct and further provided that the following conditions are satisfied: the patient or client expressly authorizes the portrayal in writing; appropriate disclosure is included to prevent any misleading information or imagery as to the identity of the patient or client; reasonable disclaimers are included as to any statements made or results achieved in a particular matter; the use of fictional situations or characters may be used if no testimonials are included; and fictional client testimonials are not permitted…

    Source: Rules of the Board of Regents, 8 NYCRR section 29.1(b)(12)(iv) (checked 2026-11-01)

These notes are not legal advice. Rules change, so check the current rule (or ask a lawyer licensed in New York) before you publish.

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Sources

Medi-Edge Marketing is a medical marketing agency in Vista, California. See every location page.