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Florida: Marketing for Dental & Medical Practices

Medi-Edge Marketing works remotely with practices across the United States from our office in Vista, California. Below: Florida figures beside the US, the state advertising rules we check before anything goes live, and a data page for each Florida place we cover.

Pages

Florida location pages

State data

Florida beside the US

State figures from the Census Bureau and the NPI registry, each beside the national figure.

State rules

Florida advertising rules for practices

What each rule covers, the words of the rule, and a link to the official source.

  • Physician false or misleading advertising

    Fla. Stat. 458.331(1)(d) lists false, deceptive, or misleading advertising among grounds for denial of a license or disciplinary action against a physician.

    False, deceptive, or misleading advertising.

    Source: Florida Statutes 458.331(1)(d) (checked 2026-11-01)

  • License type in advertisements

    Fla. Stat. 456.072(1)(t) lists, as a ground for discipline, failing to identify the type of license the practitioner holds, and states that any advertisement for health care services naming the practitioner must identify the license type.

    Any advertisement for health care services naming the practitioner must identify the type of license the practitioner holds.

    Source: Florida Statutes 456.072(1)(t) (checked 2026-11-01)

  • Free, discounted or reduced-fee offers

    Fla. Stat. 456.062 requires a specified patient-rights statement, in capital letters clearly distinguishable from the rest of the text, in any advertisement for a free, discounted fee, or reduced fee service, examination, or treatment by a practitioner licensed under the chapters it lists (including physicians, osteopathic physicians, chiropractors and dentists). The statute states limited exceptions.

    In any advertisement for a free, discounted fee, or reduced fee service, examination, or treatment by a health care practitioner licensed under chapter 458, chapter 459, chapter 460, chapter 461, chapter 462, chapter 463, chapter 464, chapter 465, chapter 466, chapter 467, chapter 478, chapter 483, part I of chapter 484, chapter 486, chapter 490, or chapter 491, the following statement shall appear in capital letters clearly distinguishable from the rest of the text: THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAS A RIGHT TO REFUSE TO PAY, CANCEL PAYMENT, OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION, OR TREATMENT THAT IS PERFORMED AS A RESULT OF AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED FEE, OR REDUCED FEE SERVICE, EXAMINATION, OR TREATMENT.

    Source: Florida Statutes 456.062 (checked 2026-11-01)

  • Physician board-certification claims

    Fla. Stat. 458.3312 states that a physician may not hold himself or herself out as a board-certified specialist without formal recognition from an ABMS specialty board or another recognizing agency approved by the board.

    A physician licensed under this chapter may not hold himself or herself out as a board-certified specialist unless the physician has received formal recognition as a specialist from a specialty board of the American Board of Medical Specialties or other recognizing agency that has been approved by the board.

    Source: Florida Statutes 458.3312 (checked 2026-11-01)

  • Dentist specialty claims

    Fla. Stat. 466.0282(1) says a licensed dentist may not hold out as a specialist, or advertise membership in or specialty recognition by an accrediting organization, unless the dentist completed an ADA and CODA approved specialty education program and is eligible for examination by, or is a diplomate of, an ADA-recognized national specialty board, or has continuously held out as a specialist since December 31, 1964 in an ADA-recognized specialty.

    A dentist licensed under this chapter may not hold himself or herself out as a specialist, or advertise membership in or specialty recognition by an accrediting organization, unless the dentist: (a) Has completed a specialty education program approved by the American Dental Association and the Commission on Dental Accreditation and: 1. Is eligible for examination by a national specialty board recognized by the American Dental Association; or 2. Is a diplomate of a national specialty board recognized by the American Dental Association; or (b) Has continuously held himself or herself out as a specialist since December 31, 1964, in a specialty recognized by the American Dental Association.

    Source: Florida Statutes 466.0282(1) (checked 2026-11-01)

These notes are not legal advice. Rules change, so check the current rule (or ask a lawyer licensed in Florida) before you publish.

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Sources

Medi-Edge Marketing is a medical marketing agency in Vista, California. See every location page.