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Texas: Marketing for Dental & Medical Practices

Medi-Edge Marketing works remotely with practices across the United States from our office in Vista, California. Below: Texas figures beside the US, the state advertising rules we check before anything goes live, and a data page for each Texas place we cover.

Pages

Texas location pages

State data

Texas beside the US

State figures from the Census Bureau and the NPI registry, each beside the national figure.

State rules

Texas advertising rules for practices

What each rule covers, the words of the rule, and a link to the official source.

  • False, misleading or deceptive advertising (health care professionals)

    Texas Occupations Code 101.201(a) states that a person may not use advertising that is false, misleading, deceptive, or not readily subject to verification.

    A person may not use advertising that is false, misleading, deceptive, or not readily subject to verification.

    Source: Texas Occupations Code 101.201(a) (checked 2026-11-01)

  • Testimonials

    Texas Occupations Code 101.201(b)(4) lists advertising that contains a testimonial among the kinds of advertising treated as false, misleading, deceptive or not readily subject to verification. The Texas Medical Board rule (22 TAC 164.3(b)(3)) treats a testimonial as deceptive without a credentials disclaimer and a compensation disclosure, and the State Board of Dental Examiners rule (22 TAC 108.57(c)(8)) says a testimonial may be misleading when it comes from someone who is not a patient of record or lacks identity and credential disclosures. General information, not legal advice; have counsel confirm before publishing testimonials for any Texas health professional.

    False, misleading, or deceptive advertising or advertising not readily subject to verification includes advertising that: … (4) contains a testimonial…

    Source: Texas Occupations Code 101.201(b)(4) (checked 2026-11-01)

  • Physician testimonials (Texas Medical Board rule)

    Texas Medical Board rule 22 TAC 164.3(b)(3) lists, among advertising deemed false, deceptive or misleading, providing a testimonial without a disclaimer or warning as to the credentials of the person making it and a disclosure of any compensation given in exchange for it. General information, not legal advice.

    …providing a testimonial without: (A) a disclaimer or warning as to the credentials of the person making the testimonial; and (B) a disclosure of compensation provided in exchange for the testimonial…

    Source: 22 Tex. Admin. Code section 164.3(b)(3) (Texas Medical Board; Cornell Legal Information Institute copy of the Texas Administrative Code) (checked 2026-11-01)

  • Dentist testimonials (State Board of Dental Examiners rule)

    Texas State Board of Dental Examiners rule 22 TAC 108.57(c)(8) gives, as an example of advertising that may be false, misleading, deceptive or not readily subject to verification, a testimonial from a person who is not a patient of record, or one that lacks disclosures or warnings about the identity and credentials of the person making it. General information, not legal advice.

    …containing a testimonial from a person who is not a patient of record or that includes false, misleading or deceptive statements, or which is not readily subject to verification, or which fails to include disclosures or warnings as to the identity and credentials of the person making the testimonial…

    Source: 22 Tex. Admin. Code section 108.57(c)(8) (State Board of Dental Examiners; Cornell Legal Information Institute copy of the Texas Administrative Code) (checked 2026-11-01)

  • Expectations about results

    Texas Occupations Code 101.201(b)(2) lists advertising that makes a representation likely to create an unjustified expectation about the results of a health care service or procedure.

    …makes a representation likely to create an unjustified expectation about the results of a health care service or procedure…

    Source: Texas Occupations Code 101.201(b)(2) (checked 2026-11-01)

These notes are not legal advice. Rules change, so check the current rule (or ask a lawyer licensed in Texas) before you publish.

Talk to Us About Your Texas Practice

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  • 4–6 Week Delivery

Sources

Medi-Edge Marketing is a medical marketing agency in Vista, California. See every location page.