New York, NY: Marketing for Dental & Medical Practices
Public data on New York, and what we would do first for a practice there because of it.
New York at a glance
Furthest from the US: share of residents who speak Spanish at home (22.6% against 13.6%), then share with a bachelor's degree or higher (41.6% against 35.7%).
- Residents, July 2025 estimate8,584,629Down 2.5% from the April 2020 base of 8,805,594
- Median household income$80,483Below New York State ($85,974), close to the US ($80,734)
- Median age38.2Below New York State (39.8), close to the US (38.9)
- Residents 65 and older16.6%Below both New York State (17.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)41.6%Above both New York State (40.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)22.6%Well above both New York State (14.8%) and the US (13.6%)
Local healthcare landscape in New York
New York City spans five boroughs, and the city's community board directory names the neighborhoods each board covers, such as the Upper West Side and Washington Heights in Manhattan or Williamsburg, Park Slope and Bay Ridge in Brooklyn. Each board covers several named neighborhoods, so the board list maps the city more finely than the five borough names do. Care is spread across several large systems. NYC Health + Hospitals describes itself as an integrated network of hospitals, community-based health centers and long-term care, with patient care locations across all five boroughs, and as a safety net health system. Mount Sinai Health System encompasses the Icahn School of Medicine at Mount Sinai along with hospital campuses in the New York metropolitan area, which adds an academic medical presence to the city's mix of public and private providers.
Neighborhoods and areas
- Upper East Side
- Upper West Side
- Washington Heights
- Williamsburg
- Park Slope
- Bay Ridge
- Flatbush
Sources for this section
Who practices in New York
NPI-registered providers with a practice address in New York, by primary specialty (people, not offices). Per resident, New York is furthest above the US among podiatrists (2.1 times the US rate) and lowest among chiropractors (0.5 times).
| Specialty | In New York | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 7,662 | 1 per 1,120 | 1 per 1,340 | Above |
| Chiropractors | 1,336 | 1 per 6,426 | 1 per 3,311 | Well below |
| Dermatologists | 804 | 1 per 10,677 | 1 per 17,857 | Well above |
| Physical therapists | 10,124 | 1 per 848 | 1 per 1,181 | Well above |
| Optometrists | 1,786 | 1 per 4,807 | 1 per 5,291 | Above |
| Podiatrists | 1,215 | 1 per 7,066 | 1 per 14,706 | Well above |
| Plastic surgeons | 256 | 1 per 33,534 | 1 per 58,824 | Well above |
Private-sector health care employers in the five NYC boroughs (Bronx, Kings, New York, Queens and Richmond counties), 2024
2024 annual averages, summed over 5 counties. Offices of physicians are 39.4% of them, well above the US share of 32.6%.
- Ambulatory health care establishments17,365Average employment 455,135
- Offices of physicians6,850
- Offices of dentists3,413
- Offices of other health practitioners5,050
What we'd prioritize for a New York practice
Chosen by fixed rules from the figures above.
Keep the patients you already have
New York had 220,965 fewer residents in July 2025 than in April 2020 (−2.5%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for podiatrists
2.1 times the US number of NPI-registered podiatrists per resident (one per 7,066 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,120 residents in New York (US: one per 1,340). We would start with the Google Business Profile and review management.
Target the neighborhoods you draw from
8,584,629 residents across 300 square miles is too big to target as one market. We would build local SEO around the areas near the office.
New York advertising rules to know
What each rule covers, the words of the rule, and a link to the official source.
False or misleading advertising; guarantees (health professions incl. medicine, dentistry, chiropractic)
8 NYCRR 29.1(b)(12)(i), part of the general unprofessional conduct rule for professions licensed under Title VIII of the Education Law (which includes medicine, dentistry and chiropractic), says advertising not in the public interest includes advertising that is false, fraudulent, deceptive or misleading or that guarantees any service.
Advertising or soliciting not in the public interest shall include, but not be limited to, advertising or soliciting that: is false, fraudulent, deceptive or misleading; guarantees any service…
Source: Rules of the Board of Regents, 8 NYCRR section 29.1(b)(12)(i) (checked 2026-11-01)
Claims and prices that cannot be substantiated
8 NYCRR 29.1(b)(12)(i) includes in advertising not in the public interest any claim about professional services, products, or their cost or price which cannot be substantiated by the licensee, who has the burden of proof.
Advertising or soliciting not in the public interest shall include, but not be limited to, advertising or soliciting that: is false, fraudulent, deceptive or misleading; guarantees any service; makes any claim relating to professional services or products or the cost or price therefore which cannot be substantiated by the licensee, who shall have the burden of proof…
Source: Rules of the Board of Regents, 8 NYCRR section 29.1(b)(12)(i) (checked 2026-11-01)
Price advertising
8 NYCRR 29.1(b)(12)(ii) treats as appropriate the advertising in a newspaper, periodical, directory, radio or television of fixed prices or a stated range of prices for specified routine professional services, provided the advertisement states any additional charge for related services that are an integral part of the service and indicates the period for which the advertised prices are in effect. Paragraph (iii) separately requires licensees to keep an exact copy of each advertisement for one year.
…the advertising in a newspaper, periodical or professional directory or on radio or television of fixed prices, or a stated range of prices, for specified routine professional services, provided that if there is an additional charge for related services which are an integral part of the overall service being provided by the licensee, the advertisement shall so state, and provided further that the advertisement indicates the period of time for which the advertised prices shall be in effect.
Source: Rules of the Board of Regents, 8 NYCRR section 29.1(b)(12)(ii) (checked 2026-11-01)
Testimonials
8 NYCRR 29.1(b)(12)(iv) states that testimonials and other portrayals of professional practice are permissible if conditions are met, including written patient authorization, appropriate disclosure to avoid misleading information about the patient's identity, and reasonable disclaimers about statements made or results achieved; fictional client testimonials are not permitted.
Testimonials, demonstrations, dramatizations, or other portrayals of professional practice are permissible provided that they otherwise comply with the rules of professional conduct and further provided that the following conditions are satisfied: the patient or client expressly authorizes the portrayal in writing; appropriate disclosure is included to prevent any misleading information or imagery as to the identity of the patient or client; reasonable disclaimers are included as to any statements made or results achieved in a particular matter; the use of fictional situations or characters may be used if no testimonials are included; and fictional client testimonials are not permitted…
Source: Rules of the Board of Regents, 8 NYCRR section 29.1(b)(12)(iv) (checked 2026-11-01)
These notes are not legal advice. Rules change, so check the current rule (or ask a lawyer licensed in New York) before you publish.
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Talk to Us About Your New York Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, mapped to places with the Census relationship files.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.