Pasco, WA

Pasco, WA: Marketing for Dental & Medical Practices

Public data on Pasco, and what we would do first for a practice there because of it.

82,848residents (2025 estimate)
41NPI-registered dentists
$85,586median household income
Residents

Pasco at a glance

Furthest from the US: share of residents who speak Spanish at home (49.0% against 13.6%), then share of residents 65 and older (9.9% against 17.2%).

  • Residents, July 2025 estimate82,848Up 7.1% from the April 2020 base of 77,324
  • Median household income$85,586Below Washington ($98,141), above the US ($80,734)
  • Median age30.3Well below both Washington (38.3) and the US (38.9)
  • Residents 65 and older9.9%Well below both Washington (16.6%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)21.4%Well below both Washington (39.6%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)49.0%Well above both Washington (9.0%) and the US (13.6%)

The share who speak Spanish at home is where Pasco and Kennewick (5 miles apart) differ most: 49.0% against 24.4%, then the share of residents 65 and older (9.9% against 16.0%).

Local context

Local healthcare landscape in Pasco

Pasco's downtown page lists Lourdes Hospital among the large employers near Downtown, along with the Pasco School District, Franklin County Courthouse and Pasco City Hall. The city's comprehensive plan also lists Lourdes Medical Center among the facilities located in Pasco. Benton-Franklin Health District lists a Pasco location at 412 W. Clark Street. The plan says Pasco has historically used planning areas for development: Industrial Lands, Central Core, I-182 Corridor and Riverview. Downtown Pasco is within the Central Core planning area, and the Riverview planning area covers much of the land west of Highway 395 and south of Interstate I-182. The plan also describes the Broadmoor area in northwest Pasco and says Ben Franklin Transit routes in the city serve communities and neighborhoods including Tierra Vida.

Neighborhoods and areas

  • Downtown Pasco
  • Central Core
  • Riverview
  • Broadmoor
  • Tierra Vida

Sources for this section

Providers

Who practices in Pasco

NPI-registered providers with a practice address in Pasco, by primary specialty (people, not offices). Per resident, Pasco is closest to the US rate among optometrists (0.8 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn PascoResidents per providerUSAgainst the US
Dentists411 per 2,0211 per 1,340Well below
Chiropractors71 per 11,8351 per 3,311Well below
Dermatologists0–1 per 17,857Well below
Physical therapists371 per 2,2391 per 1,181Well below
Optometrists131 per 6,3731 per 5,291Below
Podiatrists41 per 20,7121 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Franklin County, 2024

2024 annual averages for the whole county. Offices of dentists are 23.2% of them, well above the US share of 18.5%.

  • Ambulatory health care establishments82Average employment 1,317
  • Offices of physicians25
  • Offices of dentists19
  • Offices of other health practitioners22
Our plan

What we'd prioritize for a Pasco practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for dermatologists

    No NPI-registered dermatologists list a practice address in Pasco (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.

  2. Spanish-language service pages

    49.0% of Pasco residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.

  3. Get into local search early

    Across the seven provider groups on this page, Pasco has 12.3 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.

  4. Be easy to find for people who just moved here

    Pasco grew by 5,524 residents (+7.1%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.

Location pages near Pasco

Talk to Us About Your Pasco Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.