Kennewick, WA: Marketing for Dental & Medical Practices
Public data on Kennewick, and what we would do first for a practice there because of it.
Kennewick at a glance
Furthest from the US: share of residents who speak Spanish at home (24.4% against 13.6%), then share with a bachelor's degree or higher (26.2% against 35.7%).
- Residents, July 2025 estimate88,366Up 5.3% from the April 2020 base of 83,957
- Median household income$73,576Well below Washington ($98,141), below the US ($80,734)
- Median age35.7Below both Washington (38.3) and the US (38.9)
- Residents 65 and older16.0%Below both Washington (16.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)26.2%Well below both Washington (39.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)24.4%Well above both Washington (9.0%) and the US (13.6%)
The share who speak Spanish at home is where Kennewick and Pasco (5 miles apart) differ most: 24.4% against 49.0%, then the share of residents 65 and older (16.0% against 9.9%).
Local healthcare landscape in Kennewick
Trios Health, formerly Kennewick General Hospital, describes itself as a healthcare system located in southeastern Washington, primarily serving the Tri-Cities. Its locations page lists Trios Southridge Hospital at 3810 Plaza Way in Kennewick, with the Trios Birth Center at the same address, and also names the Trios Family Medicine Residency Clinic and the Trios Internal Medicine Residency Clinic in Kennewick. The City of Kennewick's economic development pages name its Opportunity Centers Clearwater, Columbia Center, Waterfront, Downtown, Southridge, Three Rivers Campus and Vista Field. The Downtown page describes a historic district in the east side of Kennewick, and the Waterfront page says Columbia Drive is the gateway to Clover Island.
Neighborhoods and areas
- Clearwater
- Columbia Center
- Southridge
- Vista Field
Sources for this section
Who practices in Kennewick
NPI-registered providers with a practice address in Kennewick, by primary specialty (people, not offices). Per resident, Kennewick is furthest above the US among optometrists (2.2 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Kennewick | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 87 | 1 per 1,016 | 1 per 1,340 | Well above |
| Chiropractors | 54 | 1 per 1,636 | 1 per 3,311 | Well above |
| Dermatologists | 2 | 1 per 44,183 | 1 per 17,857 | Well below |
| Physical therapists | 76 | 1 per 1,163 | 1 per 1,181 | Close |
| Optometrists | 37 | 1 per 2,388 | 1 per 5,291 | Well above |
| Podiatrists | 3 | 1 per 29,455 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Benton County, 2024
2024 annual averages for the whole county. Offices of physicians are 29.1% of them, below the US share of 32.6%.
- Ambulatory health care establishments406Average employment 6,184
- Offices of physicians118
- Offices of dentists78
- Offices of other health practitioners113
What we'd prioritize for a Kennewick practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Kennewick (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
A crowded field for optometrists
2.2 times the US number of NPI-registered optometrists per resident (one per 2,388 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,016 residents in Kennewick (US: one per 1,340). We would start with the Google Business Profile and review management.
Be easy to find for people who just moved here
Kennewick grew by 4,409 residents (+5.3%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Talk to Us About Your Kennewick Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.