Richland, WA: Marketing for Dental & Medical Practices
Public data on Richland, and what we would do first for a practice there because of it.
Richland at a glance
Furthest from the US: share of residents who speak Spanish at home (5.0% against 13.6%), then share with a bachelor's degree or higher (46.6% against 35.7%).
- Residents, July 2025 estimate65,258Up 7.7% from the April 2020 base of 60,580
- Median household income$95,813Close to Washington ($98,141), above the US ($80,734)
- Median age36.4Below both Washington (38.3) and the US (38.9)
- Residents 65 and older17.0%Close to both Washington (16.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)46.6%Above Washington (39.6%), well above the US (35.7%)
- Speak Spanish at home (residents 5+)5.0%Well below both Washington (9.0%) and the US (13.6%)
The share who speak Spanish at home is where Richland and Kennewick (8 miles apart) differ most: 5.0% against 24.4%, then the share with a bachelor's degree or higher (46.6% against 26.2%).
Local healthcare landscape in Richland
Kadlec Regional Medical Center is at 888 Swift Blvd in Richland, and its page says Kadlec opened its doors in 1944 to provide care for the Hanford area workers and their families. The City of Richland's comprehensive plan places Kadlec Regional Medical Center's campus and Columbia Basin College's Health Science Center in the Central Business District (CBD). The plan also describes Badger Mountain South as a master-planned community in the southwest side of the City, Columbia Point as an area between I-82 and George Washington Way, Horn Rapids on the north side of the City, and Island View, also known as Richland Wye, on the southeast side. It names the Parkway and Uptown within the Central Business District.
Neighborhoods and areas
- Badger Mountain South
- Columbia Point
- Horn Rapids
- Island View
- Richland Wye
- Uptown
Sources for this section
Who practices in Richland
NPI-registered providers with a practice address in Richland, by primary specialty (people, not offices). Per resident, Richland is furthest above the US among chiropractors (1.6 times the US rate) and lowest among plastic surgeons (0.9 times).
| Specialty | In Richland | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 53 | 1 per 1,231 | 1 per 1,340 | Above |
| Chiropractors | 31 | 1 per 2,105 | 1 per 3,311 | Well above |
| Dermatologists | 4 | 1 per 16,315 | 1 per 17,857 | Above |
| Physical therapists | 70 | 1 per 932 | 1 per 1,181 | Well above |
| Optometrists | 12 | 1 per 5,438 | 1 per 5,291 | Close |
| Podiatrists | 5 | 1 per 13,052 | 1 per 14,706 | Above |
| Plastic surgeons | 1 | 1 per 65,258 | 1 per 58,824 | Below |
Private-sector health care employers in Benton County, 2024
2024 annual averages for the whole county. Offices of physicians are 29.1% of them, below the US share of 32.6%.
- Ambulatory health care establishments406Average employment 6,184
- Offices of physicians118
- Offices of dentists78
- Offices of other health practitioners113
What we'd prioritize for a Richland practice
Chosen by fixed rules from the figures above.
Be easy to find for people who just moved here
Richland grew by 4,678 residents (+7.7%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
A crowded field for chiropractors
1.6 times the US number of NPI-registered chiropractors per resident (one per 2,105 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Service pages that answer the questions
46.6% of Richland residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Talk to Us About Your Richland Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.