Coeur d'Alene, ID: Marketing for Dental & Medical Practices
Public data on Coeur d'Alene, and what we would do first for a practice there because of it.
Coeur d'Alene at a glance
Furthest from the US: share of residents who speak Spanish at home (1.8% against 13.6%), then share of residents 65 and older (20.4% against 17.2%).
- Residents, July 2025 estimate58,179Up 6.5% from the April 2020 base of 54,649
- Median household income$72,338Below both Idaho ($77,800) and the US ($80,734)
- Median age40.1Above both Idaho (37.3) and the US (38.9)
- Residents 65 and older20.4%Above both Idaho (17.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)31.2%Close to Idaho (31.8%), below the US (35.7%)
- Speak Spanish at home (residents 5+)1.8%Well below both Idaho (8.1%) and the US (13.6%)
The share who speak Spanish at home is where Coeur d'Alene and Spokane Valley (21 miles apart) differ most: 1.8% against 2.7%, then the share with a bachelor's degree or higher (31.2% against 26.5%).
Local healthcare landscape in Coeur d'Alene
Kootenai Health's main campus hospital is at 2003 Kootenai Health Way in Coeur d'Alene. Kootenai Health describes itself as a local, not-for-profit health system, and lists a Level II Trauma Center verified by the American College of Surgeons and a Level III NICU. The city's Envision Coeur d'Alene Comprehensive Plan includes a Health Corridor master plan, and states that the project boundary includes Kootenai Health's campus. The plan describes Coeur d'Alene as the home of North Idaho College and branch campuses of three other institutions, and includes an Education Corridor Master Plan. In 2018 the City of Coeur d'Alene, with ignite cda, purchased the Atlas Mill site, which had operated as a lumber mill, and the plan's Atlas Waterfront project is intended to create a neighborhood with waterfront public open space. The plan also refers to older neighborhoods like the Garden District and the Fort Grounds, where North Idaho College has been located since its founding in 1933.
Neighborhoods and areas
- Fort Grounds
- Garden District
- Health Corridor
- Education Corridor
- Atlas Waterfront
Sources for this section
Who practices in Coeur d'Alene
NPI-registered providers with a practice address in Coeur d'Alene, by primary specialty (people, not offices). Per resident, Coeur d'Alene is furthest above the US among chiropractors (2.6 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Coeur d'Alene | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 65 | 1 per 895 | 1 per 1,340 | Well above |
| Chiropractors | 46 | 1 per 1,265 | 1 per 3,311 | Well above |
| Dermatologists | 6 | 1 per 9,697 | 1 per 17,857 | Well above |
| Physical therapists | 88 | 1 per 661 | 1 per 1,181 | Well above |
| Optometrists | 10 | 1 per 5,818 | 1 per 5,291 | Below |
| Podiatrists | 4 | 1 per 14,545 | 1 per 14,706 | Close |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Kootenai County, 2024
2024 annual averages for the whole county. Offices of physicians are 16.2% of them, well below the US share of 32.6%.
- Ambulatory health care establishments760Average employment 5,038
- Offices of physicians123
- Offices of dentists90
- Offices of other health practitioners194
What we'd prioritize for a Coeur d'Alene practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Coeur d'Alene (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
A crowded field for chiropractors
2.6 times the US number of NPI-registered chiropractors per resident (one per 1,265 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Reviews and your Google Business Profile first
One NPI-registered dentist per 895 residents in Coeur d'Alene (US: one per 1,340). We would start with the Google Business Profile and review management.
Be easy to find for people who just moved here
Coeur d'Alene grew by 3,530 residents (+6.5%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Location pages near Coeur d'Alene
Talk to Us About Your Coeur d'Alene Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.