Auburn, WA: Marketing for Dental & Medical Practices
Public data on Auburn, and what we would do first for a practice there because of it.
Auburn at a glance
Furthest from the US: share with a bachelor's degree or higher (25.6% against 35.7%), then share of residents 65 and older (12.5% against 17.2%).
- Residents, July 2025 estimate86,301Down 2.4% from the April 2020 base of 88,429
- Median household income$97,884Close to Washington ($98,141), well above the US ($80,734)
- Median age36.0Below both Washington (38.3) and the US (38.9)
- Residents 65 and older12.5%Well below both Washington (16.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)25.6%Well below both Washington (39.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)14.6%Well above Washington (9.0%), above the US (13.6%)
The share who speak Spanish at home is where Auburn and Kent (6 miles apart) differ most: 14.6% against 11.6%, then the share with a bachelor's degree or higher (25.6% against 29.8%).
Local healthcare landscape in Auburn
MultiCare Auburn Medical Center is at 202 N Division St in Auburn, lists its Emergency Room and Birth Center as open 24 hours, and says it is a state-designated Level 2 Stroke Center and a DNV Certified Primary Stroke Center. MultiCare calls itself a nonprofit health system. The City of Auburn's Comprehensive Plan was last majorly updated by City Council on December 16, 2024. Its Land Use Element lists districts as West Hill, North Auburn, Lea Hill, Downtown, South Auburn, Plateau, Lakeland and Southeast Auburn. The city's 2015 plan describes Downtown Auburn as including a regional transit center, a regional medical center, and Auburn High School, bounds Lea Hill by the Green River, Highway 18, S. 277th St., and Kent, and says much of this area was annexed into Auburn in 2008. It also says Lakeland Hills is partially within King County and partially within Pierce County.
Neighborhoods and areas
- West Hill
- Lea Hill
- Lakeland
- Lakeland Hills
Sources for this section
Who practices in Auburn
NPI-registered providers with a practice address in Auburn, by primary specialty (people, not offices). Per resident, Auburn is furthest above the US among physical therapists (1.2 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Auburn | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 62 | 1 per 1,392 | 1 per 1,340 | Below |
| Chiropractors | 26 | 1 per 3,319 | 1 per 3,311 | Close |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 85 | 1 per 1,015 | 1 per 1,181 | Above |
| Optometrists | 9 | 1 per 9,589 | 1 per 5,291 | Well below |
| Podiatrists | 3 | 1 per 28,767 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in King County, 2024
2024 annual averages for the whole county. Offices of dentists are 27.8% of them, well above the US share of 18.5%.
- Ambulatory health care establishments4,446Average employment 64,003
- Offices of physicians1,083
- Offices of dentists1,234
- Offices of other health practitioners1,473
What we'd prioritize for a Auburn practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Auburn (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Keep the patients you already have
Auburn had 2,128 fewer residents in July 2025 than in April 2020 (−2.4%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Stand out among the dental offices nearby
Dentist offices make up 27.8% of the private-sector ambulatory health care establishments in King County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Lead with elective and cash-pay services
The median household income in Auburn is $97,884, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Talk to Us About Your Auburn Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.