Lakewood, WA: Marketing for Dental & Medical Practices
Public data on Lakewood, and what we would do first for a practice there because of it.
Lakewood at a glance
Furthest from the US: share with a bachelor's degree or higher (23.2% against 35.7%), then share of residents who speak Spanish at home (12.4% against 13.6%).
- Residents, July 2025 estimate62,755Down 1.4% from the April 2020 base of 63,616
- Median household income$74,720Well below Washington ($98,141), below the US ($80,734)
- Median age37.4Close to Washington (38.3), below the US (38.9)
- Residents 65 and older17.2%Above Washington (16.6%), close to the US (17.2%)
- Bachelor's degree or higher (residents 25+)23.2%Well below both Washington (39.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)12.4%Well above Washington (9.0%), below the US (13.6%)
The share who speak Spanish at home is where Lakewood and Tacoma (7 miles apart) differ most: 12.4% against 7.2%, then the share with a bachelor's degree or higher (23.2% against 34.5%).
Local healthcare landscape in Lakewood
St. Clare Hospital in Lakewood is at 11315 Bridgeport Way Southwest, and its own page lists emergency services available 24 hours a day, 7 days a week, along with heart and vascular care and a Sleep Disorders Center. Western State Hospital cares for adult psychiatric inpatients on its campus in Lakewood, and the Child Study and Treatment Center is also located on that campus. The City of Lakewood's Neighborhood Connections page lists the Lake City Neighborhood Association, the Tillicum/Woodbrook Neighborhood Association, the Fort Steilacoom Neighborhood Association, the Oakbrook Neighborhood Association and the Custer Neighborhood Association, as well as a Springbrook Community Meeting. The city's subarea plans cover Downtown, Station District and Tillicum-Woodbrook.
Neighborhoods and areas
- Lake City
- Tillicum-Woodbrook
- Fort Steilacoom
- Oakbrook
- Custer
- Springbrook
Sources for this section
Who practices in Lakewood
NPI-registered providers with a practice address in Lakewood, by primary specialty (people, not offices). Per resident, Lakewood is furthest above the US among physical therapists (1.8 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Lakewood | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 72 | 1 per 872 | 1 per 1,340 | Well above |
| Chiropractors | 32 | 1 per 1,961 | 1 per 3,311 | Well above |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 98 | 1 per 640 | 1 per 1,181 | Well above |
| Optometrists | 7 | 1 per 8,965 | 1 per 5,291 | Well below |
| Podiatrists | 5 | 1 per 12,551 | 1 per 14,706 | Above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Pierce County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 35.6% of them, well above the US share of 27.8%.
- Ambulatory health care establishments1,292Average employment 18,804
- Offices of physicians347
- Offices of dentists291
- Offices of other health practitioners460
What we'd prioritize for a Lakewood practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Lakewood (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 872 residents in Lakewood (US: one per 1,340). We would start with the Google Business Profile and review management.
Keep the patients you already have
Lakewood had 861 fewer residents in July 2025 than in April 2020 (−1.4%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for physical therapists
1.8 times the US number of NPI-registered physical therapists per resident (one per 640 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Location pages near Lakewood
Talk to Us About Your Lakewood Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.