Billings, MT: Marketing for Dental & Medical Practices
Public data on Billings, and what we would do first for a practice there because of it.
Billings at a glance
Furthest from the US: share of residents who speak Spanish at home (1.5% against 13.6%), then share of residents 65 and older (18.9% against 17.2%).
- Residents, July 2025 estimate121,239Up 3.5% from the April 2020 base of 117,147
- Median household income$73,712Close to Montana ($72,509), below the US ($80,734)
- Median age38.8Below Montana (40.4), close to the US (38.9)
- Residents 65 and older18.9%Below Montana (20.1%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)36.9%Above both Montana (35.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)1.5%Above Montana (1.4%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Billings and Bozeman (121 miles apart) differ most: 36.9% against 65.1%, then the share who speak Spanish at home (1.5% against 2.5%).
Local healthcare landscape in Billings
Billings Clinic's about page describes Billings Clinic and Logan Health as a unified, not-for-profit, Montana-based, independent health system, and Billings Clinic is a member of the Mayo Clinic Care Network. Its Level I Trauma Center provides emergency and critical care, with support from MedFlight advanced life support fixed-wing aircraft and helicopter air ambulance service. St. Vincent Regional Hospital lists its address as 1233 North 30th Street, Billings, and RiverStone Health lists its main campus at 123 South 27th Street. The city of Billings describes its neighborhood task forces as community groups designed to give the residents of each neighborhood a chance to make a difference right where they live, and its meeting schedule names the Heights, West End, Pioneer Park, North Park and Southside task forces.
Neighborhoods and areas
- Heights
- West End
- Pioneer Park
- North Park
- Southside
Sources for this section
Who practices in Billings
NPI-registered providers with a practice address in Billings, by primary specialty (people, not offices). Per resident, Billings is furthest above the US among podiatrists (2.1 times the US rate) and lowest among plastic surgeons (0.5 times).
| Specialty | In Billings | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 137 | 1 per 885 | 1 per 1,340 | Well above |
| Chiropractors | 61 | 1 per 1,988 | 1 per 3,311 | Well above |
| Dermatologists | 8 | 1 per 15,155 | 1 per 17,857 | Above |
| Physical therapists | 165 | 1 per 735 | 1 per 1,181 | Well above |
| Optometrists | 44 | 1 per 2,755 | 1 per 5,291 | Well above |
| Podiatrists | 17 | 1 per 7,132 | 1 per 14,706 | Well above |
| Plastic surgeons | 1 | 1 per 121,239 | 1 per 58,824 | Well below |
Private-sector health care employers in Yellowstone County, 2024
2024 annual averages for the whole county. Offices of physicians are 18.4% of them, well below the US share of 32.6%.
- Ambulatory health care establishments452Average employment 3,666
- Offices of physicians83
- Offices of dentists82
- Offices of other health practitioners188
What we'd prioritize for a Billings practice
Chosen by fixed rules from the figures above.
A crowded field for podiatrists
2.1 times the US number of NPI-registered podiatrists per resident (one per 7,132 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 885 residents in Billings (US: one per 1,340). We would start with the Google Business Profile and review management.
Room to stand out for plastic surgeons
Billings has 0.5 times the US number of NPI-registered plastic surgeons per resident (one for every 121,239 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Talk to Us About Your Billings Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.