Great Falls, MT: Marketing for Dental & Medical Practices
Public data on Great Falls, and what we would do first for a practice there because of it.
Great Falls at a glance
Furthest from the US: share of residents who speak Spanish at home (1.3% against 13.6%), then share with a bachelor's degree or higher (27.8% against 35.7%).
- Residents, July 2025 estimate60,208Down 0.5% from the April 2020 base of 60,481
- Median household income$63,373Below Montana ($72,509), well below the US ($80,734)
- Median age39.0Below Montana (40.4), close to the US (38.9)
- Residents 65 and older20.0%Close to Montana (20.1%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)27.8%Well below both Montana (35.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)1.3%Below Montana (1.4%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Great Falls and Bozeman (126 miles apart) differ most: 27.8% against 65.1%, then the share who speak Spanish at home (1.3% against 2.5%).
Local healthcare landscape in Great Falls
Benefis Health System says Methodists opened what became the Montana Deaconess Hospital in Great Falls in 1898, and that on July 1, 1996, leaders of Columbus Hospital and Montana Deaconess Medical Center signed a merger agreement to form Benefis. Its website lists Benefis East Campus, Benefis Central Campus and Benefis West Campus under Hospitals and Medical Centers. The city's Medical District Master Plan, adopted by the City Commission in January 2007, creates a vision for the expansion and provision of future medical and health care facilities. Neighborhood Councils were established by Ordinance 2727 in 1997, and the city says there are nine separate Council districts throughout Great Falls. City pages also name the Central Business Historic District, the Historic Lower North Side and the Railroad Historic District.
Neighborhoods and areas
- Medical District
- Central Business Historic District
- Lower North Side
- Railroad Historic District
Sources for this section
Who practices in Great Falls
NPI-registered providers with a practice address in Great Falls, by primary specialty (people, not offices). Per resident, Great Falls is furthest above the US among optometrists (2.1 times the US rate) and lowest among chiropractors (1.0 times).
| Specialty | In Great Falls | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 59 | 1 per 1,020 | 1 per 1,340 | Well above |
| Chiropractors | 19 | 1 per 3,169 | 1 per 3,311 | Above |
| Dermatologists | 5 | 1 per 12,042 | 1 per 17,857 | Well above |
| Physical therapists | 81 | 1 per 743 | 1 per 1,181 | Well above |
| Optometrists | 24 | 1 per 2,509 | 1 per 5,291 | Well above |
| Podiatrists | 5 | 1 per 12,042 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 30,104 | 1 per 58,824 | Well above |
Private-sector health care employers in Cascade County, 2024
2024 annual averages for the whole county. Offices of physicians are 19.8% of them, well below the US share of 32.6%.
- Ambulatory health care establishments187Average employment 2,300
- Offices of physicians37
- Offices of dentists44
- Offices of other health practitioners59
What we'd prioritize for a Great Falls practice
Chosen by fixed rules from the figures above.
A crowded field for optometrists
2.1 times the US number of NPI-registered optometrists per resident (one per 2,509 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,020 residents in Great Falls (US: one per 1,340). We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $63,373 (US $80,734). Plans accepted and financing belong on every page of the website.
Medicare-age services and an easy-to-read site
20.0% of Great Falls residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (email reminders).
Talk to Us About Your Great Falls Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.