Idaho Falls, ID: Marketing for Dental & Medical Practices
Public data on Idaho Falls, and what we would do first for a practice there because of it.
Idaho Falls at a glance
Furthest from the US: share of residents who speak Spanish at home (9.1% against 13.6%), then share of residents 65 and older (13.6% against 17.2%).
- Residents, July 2025 estimate71,785Up 9.4% from the April 2020 base of 65,605
- Median household income$73,110Below both Idaho ($77,800) and the US ($80,734)
- Median age33.7Below both Idaho (37.3) and the US (38.9)
- Residents 65 and older13.6%Well below both Idaho (17.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)31.7%Close to Idaho (31.8%), below the US (35.7%)
- Speak Spanish at home (residents 5+)9.1%Above Idaho (8.1%), well below the US (13.6%)
The share who speak Spanish at home is where Idaho Falls and Pocatello (48 miles apart) differ most: 9.1% against 3.0%, then the median household income ($73,110 against $60,418).
Local healthcare landscape in Idaho Falls
Eastern Idaho Regional Medical Center's history page says ground was broken for the hospital in April 1985 on property newly annexed into the City of Idaho Falls and that the hospital opened its doors to patients on December 22, 1986. Its locations menu lists the Idaho Cancer Center at EIRMC and North Idaho Falls ER. The city's Imagine IF plan has a section titled Imagining Our Neighborhoods, names Snake River Landing and Jackson Hole Junction among newer developments along the Snake River, and refers to the Warehouse District near Pancheri and around Melaleuca Field. It also says the Downtown and South Downtown areas are part of the City's recently adopted City Core Plan, and lists realization of the Idaho Falls Innovation District among economic development efforts in the coming years.
Neighborhoods and areas
- Snake River Landing
- Jackson Hole Junction
- Warehouse District
- South Downtown
Sources for this section
Who practices in Idaho Falls
NPI-registered providers with a practice address in Idaho Falls, by primary specialty (people, not offices). Per resident, Idaho Falls is furthest above the US among plastic surgeons (2.5 times the US rate) and lowest among dermatologists (1.0 times).
| Specialty | In Idaho Falls | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 79 | 1 per 909 | 1 per 1,340 | Well above |
| Chiropractors | 31 | 1 per 2,316 | 1 per 3,311 | Well above |
| Dermatologists | 4 | 1 per 17,946 | 1 per 17,857 | Close |
| Physical therapists | 78 | 1 per 920 | 1 per 1,181 | Well above |
| Optometrists | 25 | 1 per 2,871 | 1 per 5,291 | Well above |
| Podiatrists | 7 | 1 per 10,255 | 1 per 14,706 | Well above |
| Plastic surgeons | 3 | 1 per 23,928 | 1 per 58,824 | Well above |
Private-sector health care employers in Bonneville County, 2024
2024 annual averages for the whole county. Offices of dentists are 12.8% of them, well below the US share of 18.5%.
- Ambulatory health care establishments736Average employment 7,382
- Offices of physicians221
- Offices of dentists94
- Offices of other health practitioners182
What we'd prioritize for a Idaho Falls practice
Chosen by fixed rules from the figures above.
Be easy to find for people who just moved here
Idaho Falls grew by 6,180 residents (+9.4%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Reviews and your Google Business Profile first
One NPI-registered dentist per 909 residents in Idaho Falls (US: one per 1,340). We would start with the Google Business Profile and review management.
A crowded field for optometrists
1.8 times the US number of NPI-registered optometrists per resident (one per 2,871 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Show the practice on social media
Median age 33.7 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Talk to Us About Your Idaho Falls Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.