Salt Lake City, UT: Marketing for Dental & Medical Practices
Public data on Salt Lake City, and what we would do first for a practice there because of it.
Salt Lake City at a glance
Furthest from the US: share with a bachelor's degree or higher (51.5% against 35.7%), then share of residents 65 and older (12.6% against 17.2%).
- Residents, July 2025 estimate218,428Up 9.4% from the April 2020 base of 199,726
- Median household income$75,090Well below Utah ($95,166), below the US ($80,734)
- Median age32.9Close to Utah (32.0), below the US (38.9)
- Residents 65 and older12.6%Above Utah (11.9%), well below the US (17.2%)
- Bachelor's degree or higher (residents 25+)51.5%Well above both Utah (37.7%) and the US (35.7%)
- Speak Spanish at home (residents 5+)14.2%Well above Utah (10.9%), above the US (13.6%)
The share with a bachelor's degree or higher is where Salt Lake City and West Valley City (7 miles apart) differ most: 51.5% against 16.1%, then the share who speak Spanish at home (14.2% against 32.8%).
Local healthcare landscape in Salt Lake City
Salt Lake City recognizes community organizations, and its Community Councils page says all City Council districts have community councils. The city's community council map labels Capitol Hill, Poplar Grove, Greater Avenues, Sugar House, Rose Park, Yalecrest and Liberty Wells, among other names. The University of Utah's school of medicine says it was founded in 1905 as a two-year medical school and transitioned to a four-year, medical-degree-granting institution in 1941, and that it is located on the upper campus of the University of Utah in Salt Lake City. Intermountain Health lists LDS Hospital at 8th Ave & C St in Salt Lake City, and Primary Children's Hospital at 100 North Mario Capecchi Drive in Salt Lake City.
Neighborhoods and areas
- Capitol Hill
- Poplar Grove
- Greater Avenues
- Sugar House
- Rose Park
- Yalecrest
- Liberty Wells
Sources for this section
Who practices in Salt Lake City
NPI-registered providers with a practice address in Salt Lake City, by primary specialty (people, not offices). Per resident, Salt Lake City is furthest above the US among plastic surgeons (2.2 times the US rate) and lowest among chiropractors (0.5 times).
| Specialty | In Salt Lake City | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 182 | 1 per 1,200 | 1 per 1,340 | Above |
| Chiropractors | 34 | 1 per 6,424 | 1 per 3,311 | Well below |
| Dermatologists | 25 | 1 per 8,737 | 1 per 17,857 | Well above |
| Physical therapists | 274 | 1 per 797 | 1 per 1,181 | Well above |
| Optometrists | 24 | 1 per 9,101 | 1 per 5,291 | Well below |
| Podiatrists | 18 | 1 per 12,135 | 1 per 14,706 | Well above |
| Plastic surgeons | 8 | 1 per 27,304 | 1 per 58,824 | Well above |
Private-sector health care employers in Salt Lake County, 2024
2024 annual averages for the whole county. Offices of physicians are 26.0% of them, well below the US share of 32.6%.
- Ambulatory health care establishments3,550Average employment 35,307
- Offices of physicians922
- Offices of dentists670
- Offices of other health practitioners1,100
What we'd prioritize for a Salt Lake City practice
Chosen by fixed rules from the figures above.
Be easy to find for people who just moved here
Salt Lake City grew by 18,702 residents (+9.4%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
A crowded field for dermatologists
2.0 times the US number of NPI-registered dermatologists per resident (one per 8,737 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
Room to stand out for chiropractors
Salt Lake City has 0.5 times the US number of NPI-registered chiropractors per resident (one for every 6,424 residents). Fewer local competitors in search for a chiropractor. See our marketing for chiropractors.
Show the practice on social media
Median age 32.9 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Location pages near Salt Lake City
Talk to Us About Your Salt Lake City Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.