Pocatello, ID: Marketing for Dental & Medical Practices
Public data on Pocatello, and what we would do first for a practice there because of it.
Pocatello at a glance
Furthest from the US: share of residents who speak Spanish at home (3.0% against 13.6%), then median household income ($60,418 against $80,734).
- Residents, July 2025 estimate58,771Up 3.6% from the April 2020 base of 56,745
- Median household income$60,418Well below both Idaho ($77,800) and the US ($80,734)
- Median age33.1Below both Idaho (37.3) and the US (38.9)
- Residents 65 and older13.8%Below both Idaho (17.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)32.6%Close to Idaho (31.8%), below the US (35.7%)
- Speak Spanish at home (residents 5+)3.0%Well below both Idaho (8.1%) and the US (13.6%)
The share who speak Spanish at home is where Pocatello and Idaho Falls (48 miles apart) differ most: 3.0% against 9.1%, then the median household income ($60,418 against $73,110).
Local healthcare landscape in Pocatello
Portneuf Medical Center is a physician-owned hospital at 777 Hospital Way in Pocatello. Its about page says the joint venture between Portneuf Health Trust and LHP Hospital Group has worked since 2009 to build a network of healthcare providers, and that the partnership includes Portneuf Medical Center, Portneuf Quality Alliance, Portneuf Sports Medicine Institute and numerous physician practices. Idaho State University describes itself as the state's designated lead institution in health professions and medical education. Pocatello's Downtown Development Plan shows five distinct downtown districts: the Historic Downtown District, Portneuf District, Downtown East District, Warehouse District and Bengal District. It places the Bengal District at the doorstep of Idaho State University.
Neighborhoods and areas
- Historic Downtown District
- Portneuf District
- Downtown East District
- Warehouse District
- Bengal District
Sources for this section
Who practices in Pocatello
NPI-registered providers with a practice address in Pocatello, by primary specialty (people, not offices). Per resident, Pocatello is furthest above the US among podiatrists (2.3 times the US rate) and lowest among dermatologists (none registered).
| Specialty | In Pocatello | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 91 | 1 per 646 | 1 per 1,340 | Well above |
| Chiropractors | 16 | 1 per 3,673 | 1 per 3,311 | Below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 75 | 1 per 784 | 1 per 1,181 | Well above |
| Optometrists | 9 | 1 per 6,530 | 1 per 5,291 | Below |
| Podiatrists | 9 | 1 per 6,530 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 29,386 | 1 per 58,824 | Well above |
Private-sector health care employers in Bannock County, 2024
2024 annual averages for the whole county. Offices of physicians are 18.2% of them, well below the US share of 32.6%.
- Ambulatory health care establishments424Average employment 3,037
- Offices of physicians77
- Offices of dentists66
- Offices of other health practitioners110
What we'd prioritize for a Pocatello practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Pocatello (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 646 residents in Pocatello (US: one per 1,340). That is 2.1 times the national rate. We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $60,418 (US $80,734). Plans accepted and financing belong on every page of the website.
A crowded field for physical therapists
1.5 times the US number of NPI-registered physical therapists per resident (one per 784 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Talk to Us About Your Pocatello Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.