Wausau, WI: Marketing for Dental & Medical Practices
Public data on Wausau, and what we would do first for a practice there because of it.
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Wausau at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (3.0% against 13.6%) and the median household income ($64,389 against $80,734).
- Residents, July 2025 estimate40,188Up 0.5% from the April 2020 base of 40,007
- Median household income$64,389Below Wisconsin ($77,485), well below the US ($80,734)
- Median age38.2Below Wisconsin (40.2), close to the US (38.9)
- Residents 65 and older19.4%Above both Wisconsin (18.5%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)30.9%Below both Wisconsin (33.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.0%Well below both Wisconsin (4.9%) and the US (13.6%)
The share who speak Spanish at home is where Wausau and Stevens Point (31 miles apart) differ most: 3.0% against 1.3%, then the share of residents 65 and older (19.4% against 13.5%).
Local healthcare landscape in Wausau
Wausau's 2017 comprehensive plan says the city has neighborhoods formed and delineated by natural boundaries or transportation corridors, mostly informal areas. Some have organized into neighborhood groups, among them Longfellow, S.W. Jones, Werle Park, Westies, East Towne and Athletic Park, along with the Riverview Neighborhood Association. The same plan places Aspirus Wausau Hospital in Wausau just west of Highway 51, with a hospital the plan calls Ministry St. Clare's in nearby Weston and a Marshfield Clinic facility near the Aspirus hospital. It also names Bridge Community Health Clinic, a federally qualified health clinic in Wausau, and a Veterans Affairs outpatient clinic in Wausau. The city's historical survey lists the Andrew Warren Historic District and the East Hill Residential Historic District in the National Register of Historic Places. Aspirus says its Wausau Hospital inpatient rehabilitation unit specializes in hospital level care of patients with spinal cord injuries, stroke and brain injury.
Neighborhoods and areas
- Longfellow
- S.W. Jones
- Werle Park
- Westies
- East Towne
- Athletic Park
- Riverview
Sources for this section
Who practices in Wausau
NPI-registered providers with a practice address in Wausau, by primary specialty (people, not offices). Per resident, podiatrists are the group furthest above the US (2.9 times the US rate) and dentists the lowest (1.6 times).
| Specialty | In Wausau | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 48 | 1 per 837 | 1 per 1,340 | Well above |
| Chiropractors | 22 | 1 per 1,827 | 1 per 3,311 | Well above |
| Dermatologists | 5 | 1 per 8,038 | 1 per 17,857 | Well above |
| Physical therapists | 78 | 1 per 515 | 1 per 1,181 | Well above |
| Optometrists | 18 | 1 per 2,233 | 1 per 5,291 | Well above |
| Podiatrists | 8 | 1 per 5,024 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 20,094 | 1 per 58,824 | Well above |
Private-sector health care employers in Marathon County, 2024
2024 annual averages for the whole county. Offices of physicians are 28.4% of them, below the US share of 32.6%.
- Ambulatory health care establishments225Average employment 4,149
- Offices of physicians64
- Offices of dentists46
- Offices of other health practitioners70
What we'd prioritize for a Wausau practice
Chosen by fixed rules from the figures above.
Stand out among the optometrists already here
Wausau has 2.4 times the US number of NPI-registered optometrists per resident, one for every 2,233 residents. A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Reviews and your Google Business Profile first
Wausau has one NPI-registered dentist for every 837 residents, against one per 1,340 nationally. The Google Business Profile comes first, then review management.
Put insurance and payment options up front
Median household income $64,389 (US $80,734). Plans accepted and financing belong on every page of the website.
Medicare-age services and an easy-to-read site
19.4% of Wausau residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (email reminders).
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Wausau Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.