Appleton, WI: Marketing for Dental & Medical Practices
Public data on Appleton, and what we would do first for a practice there because of it.
Appleton at a glance
Furthest from the US: share of residents who speak Spanish at home (4.0% against 13.6%), then share with a bachelor's degree or higher (38.2% against 35.7%).
- Residents, July 2025 estimate75,452Down 0.3% from the April 2020 base of 75,674
- Median household income$80,483Above Wisconsin ($77,485), close to the US ($80,734)
- Median age37.5Below both Wisconsin (40.2) and the US (38.9)
- Residents 65 and older16.6%Below both Wisconsin (18.5%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)38.2%Above both Wisconsin (33.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)4.0%Below Wisconsin (4.9%), well below the US (13.6%)
The share who speak Spanish at home is where Appleton and Oshkosh (20 miles apart) differ most: 4.0% against 2.0%, then the share with a bachelor's degree or higher (38.2% against 27.4%).
Local healthcare landscape in Appleton
ThedaCare's Fox Cities page traces the ThedaCare Regional Medical Center-Appleton to Appleton Memorial Hospital, which opened its doors on February 20th, 1958, and names ThedaCare Regional Cancer Center in Appleton. The City of Appleton says it is situated in three counties, Winnebago, Calumet, and Outagamie, is the Outagamie County seat, and is located in the Fox Cities. Its Neighborhood Program is an initiative developed to build bonds and foster communication between City Hall and Appleton neighborhoods, and the city's list of registered neighborhoods includes Old Third Ward, Lawrence-City Park, Erb Park, Peabody Park, Summit Park, Alicia Park, Colony Oaks and Ashbury Meadows.
Neighborhoods and areas
- Old Third Ward
- Lawrence-City Park
- Erb Park
- Peabody Park
- Summit Park
- Alicia Park
- Colony Oaks
- Ashbury Meadows
Sources for this section
Who practices in Appleton
NPI-registered providers with a practice address in Appleton, by primary specialty (people, not offices). Per resident, Appleton is furthest above the US among chiropractors (2.7 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Appleton | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 81 | 1 per 932 | 1 per 1,340 | Well above |
| Chiropractors | 61 | 1 per 1,237 | 1 per 3,311 | Well above |
| Dermatologists | 2 | 1 per 37,726 | 1 per 17,857 | Well below |
| Physical therapists | 136 | 1 per 555 | 1 per 1,181 | Well above |
| Optometrists | 23 | 1 per 3,281 | 1 per 5,291 | Well above |
| Podiatrists | 9 | 1 per 8,384 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Outagamie County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 38.4% of them, well above the US share of 27.8%.
- Ambulatory health care establishments331Average employment 5,971
- Offices of physicians85
- Offices of dentists67
- Offices of other health practitioners127
What we'd prioritize for a Appleton practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Appleton (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
A crowded field for chiropractors
2.7 times the US number of NPI-registered chiropractors per resident (one per 1,237 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Reviews and your Google Business Profile first
One NPI-registered dentist per 932 residents in Appleton (US: one per 1,340). We would start with the Google Business Profile and review management.
Talk to Us About Your Appleton Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.