Waukesha, WI: Marketing for Dental & Medical Practices
Public data on Waukesha, and what we would do first for a practice there because of it.
Waukesha at a glance
Furthest from the US: share of residents who speak Spanish at home (7.2% against 13.6%), then share with a bachelor's degree or higher (41.7% against 35.7%).
- Residents, July 2025 estimate70,872Down 0.4% from the April 2020 base of 71,164
- Median household income$83,837Above both Wisconsin ($77,485) and the US ($80,734)
- Median age36.7Below both Wisconsin (40.2) and the US (38.9)
- Residents 65 and older15.6%Below both Wisconsin (18.5%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)41.7%Well above Wisconsin (33.4%), above the US (35.7%)
- Speak Spanish at home (residents 5+)7.2%Well above Wisconsin (4.9%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Waukesha and West Allis (11 miles apart) differ most: 41.7% against 29.6%, then the share who speak Spanish at home (7.2% against 10.0%).
Local healthcare landscape in Waukesha
ProHealth Care, formed in 1998 when Waukesha Memorial and Oconomowoc Memorial joined together, names ProHealth Waukesha Memorial Hospital on its About us page. The City of Waukesha's West Side strategic plan describes ProHealth Care's Waukesha Memorial Hospital as located in the center of the West Side NRSA, and lists Waukesha Memorial Hospital (ProHealth Care, Inc.) and the Tower Hill Neighborhood Association, Inc. among the groups consulted while the plan was developed. Carroll University, which has a College of Health Sciences and a clinical doctorate in physical therapy, describes itself as located in a historic neighborhood district in Waukesha. The city's housing study names the neighborhood revitalization strategy areas Phoenix Heights, Haertel Field and West Side, and its Landmarks page lists the historic districts Block C Downtown, Caples Park and Five Points Downtown.
Neighborhoods and areas
- Phoenix Heights
- Haertel Field
- Caples Park
- Five Points Downtown
- Block C Downtown
Sources for this section
Who practices in Waukesha
NPI-registered providers with a practice address in Waukesha, by primary specialty (people, not offices). Per resident, Waukesha is furthest above the US among plastic surgeons (2.5 times the US rate) and lowest among podiatrists (1.0 times).
| Specialty | In Waukesha | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 74 | 1 per 958 | 1 per 1,340 | Well above |
| Chiropractors | 33 | 1 per 2,148 | 1 per 3,311 | Well above |
| Dermatologists | 6 | 1 per 11,812 | 1 per 17,857 | Well above |
| Physical therapists | 76 | 1 per 933 | 1 per 1,181 | Well above |
| Optometrists | 17 | 1 per 4,169 | 1 per 5,291 | Well above |
| Podiatrists | 5 | 1 per 14,174 | 1 per 14,706 | Above |
| Plastic surgeons | 3 | 1 per 23,624 | 1 per 58,824 | Well above |
Private-sector health care employers in Waukesha County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 36.9% of them, well above the US share of 27.8%.
- Ambulatory health care establishments1,024Average employment 12,087
- Offices of physicians319
- Offices of dentists220
- Offices of other health practitioners378
What we'd prioritize for a Waukesha practice
Chosen by fixed rules from the figures above.
Reviews and your Google Business Profile first
One NPI-registered dentist per 958 residents in Waukesha (US: one per 1,340). We would start with the Google Business Profile and review management.
A crowded field for chiropractors
1.5 times the US number of NPI-registered chiropractors per resident (one per 2,148 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Stand out among the dental offices nearby
Dentist offices make up 21.5% of the private-sector ambulatory health care establishments in Waukesha County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Talk to Us About Your Waukesha Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.