Racine, WI: Marketing for Dental & Medical Practices
Public data on Racine, and what we would do first for a practice there because of it.
Racine at a glance
Furthest from the US: share with a bachelor's degree or higher (21.4% against 35.7%), then median household income ($57,740 against $80,734).
- Residents, July 2025 estimate77,908Down 0.5% from the April 2020 base of 78,338
- Median household income$57,740Well below both Wisconsin ($77,485) and the US ($80,734)
- Median age34.7Below both Wisconsin (40.2) and the US (38.9)
- Residents 65 and older13.9%Well below Wisconsin (18.5%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)21.4%Well below both Wisconsin (33.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)11.6%Well above Wisconsin (4.9%), below the US (13.6%)
The share with a bachelor's degree or higher is where Racine and Kenosha (10 miles apart) differ most: 21.4% against 29.0%, then the median household income ($57,740 against $71,239).
Local healthcare landscape in Racine
Ascension All Saints Hospital in Racine says it delivers specialty care and 24/7 emergency care, and its page lists a Level III Trauma Center and Primary Stroke Center, a cancer center, a health pavilion and a birthing center. The City of Racine's city plans page lists the Live Towerview Plan, the Uptown Improvement Plan and the Douglas Avenue Revitalization Plan, and its Planning Division page lists the RootWorks Area Wide Plan. The city's Greater Uptown Neighborhood Revitalization Strategy Area document describes a community comprised of three contiguous neighborhoods: Towerview, Slausondale (Knapp School) and Uptown (Junction). It adds that Slausondale borders the West Racine commercial district and Rubberville.
Neighborhoods and areas
- Towerview
- Slausondale
- Uptown
- Rubberville
Sources for this section
Who practices in Racine
NPI-registered providers with a practice address in Racine, by primary specialty (people, not offices). Per resident, Racine is closest to the US rate among chiropractors (0.9 times the US rate) and lowest among dermatologists (0.5 times).
| Specialty | In Racine | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 49 | 1 per 1,590 | 1 per 1,340 | Below |
| Chiropractors | 22 | 1 per 3,541 | 1 per 3,311 | Below |
| Dermatologists | 2 | 1 per 38,954 | 1 per 17,857 | Well below |
| Physical therapists | 34 | 1 per 2,291 | 1 per 1,181 | Well below |
| Optometrists | 10 | 1 per 7,791 | 1 per 5,291 | Well below |
| Podiatrists | 3 | 1 per 25,969 | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 77,908 | 1 per 58,824 | Well below |
Private-sector health care employers in Racine County, 2024
2024 annual averages for the whole county. Offices of dentists are 28.9% of them, well above the US share of 18.5%.
- Ambulatory health care establishments232Average employment 3,174
- Offices of physicians49
- Offices of dentists67
- Offices of other health practitioners84
What we'd prioritize for a Racine practice
Chosen by fixed rules from the figures above.
Stand out among the dental offices nearby
Dentist offices make up 28.9% of the private-sector ambulatory health care establishments in Racine County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Get into local search early
Across the seven provider groups on this page, Racine has 15.5 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, at 0.5 times the US rate. Fewer competitors to outrank: we would start with local SEO.
Room to stand out for dermatologists
Racine has 0.5 times the US number of NPI-registered dermatologists per resident (one for every 38,954 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Put insurance and payment options up front
Median household income $57,740 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Racine Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.