Oshkosh, WI: Marketing for Dental & Medical Practices
Public data on Oshkosh, and what we would do first for a practice there because of it.
Oshkosh at a glance
Furthest from the US: share of residents who speak Spanish at home (2.0% against 13.6%), then share with a bachelor's degree or higher (27.4% against 35.7%).
- Residents, July 2025 estimate67,460Up 0.8% from the April 2020 base of 66,900
- Median household income$62,188Below Wisconsin ($77,485), well below the US ($80,734)
- Median age34.4Below both Wisconsin (40.2) and the US (38.9)
- Residents 65 and older15.4%Below both Wisconsin (18.5%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)27.4%Below Wisconsin (33.4%), well below the US (35.7%)
- Speak Spanish at home (residents 5+)2.0%Well below both Wisconsin (4.9%) and the US (13.6%)
The share who speak Spanish at home is where Oshkosh and Appleton (20 miles apart) differ most: 2.0% against 4.0%, then the share with a bachelor's degree or higher (27.4% against 38.2%).
Local healthcare landscape in Oshkosh
Aurora Medical Center in Oshkosh is at 855 N. Westhaven Dr. and lists 24/7 emergency services, the Vince Lombardi Cancer Clinic and private birthing suites for labor, delivery and recovery. Its page names a heliport for transport to Aurora BayCare Medical Center in Green Bay, St. Luke's Medical Center in Milwaukee or other area trauma centers. The University of Wisconsin Oshkosh School of Nursing and Health Professions has nursing degree programs accredited by the Commission on Collegiate Nursing Education. The City of Oshkosh defines a neighborhood as a geographically defined area within the city, and its Neighborhood Associations page lists Historic Fourth Ward, Historic Sixth Ward, Marina District, Millers Bay, Quarry Park, Sawyer Creek and Stevens Park.
Neighborhoods and areas
- Historic Fourth Ward
- Historic Sixth Ward
- Marina District
- Millers Bay
- Quarry Park
- Sawyer Creek
- Stevens Park
Sources for this section
Who practices in Oshkosh
NPI-registered providers with a practice address in Oshkosh, by primary specialty (people, not offices). Per resident, Oshkosh is furthest above the US among optometrists (1.5 times the US rate) and lowest among dermatologists (0.3 times).
| Specialty | In Oshkosh | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 57 | 1 per 1,184 | 1 per 1,340 | Above |
| Chiropractors | 22 | 1 per 3,066 | 1 per 3,311 | Above |
| Dermatologists | 1 | 1 per 67,460 | 1 per 17,857 | Well below |
| Physical therapists | 57 | 1 per 1,184 | 1 per 1,181 | Close |
| Optometrists | 19 | 1 per 3,551 | 1 per 5,291 | Well above |
| Podiatrists | 2 | 1 per 33,730 | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 67,460 | 1 per 58,824 | Below |
Private-sector health care employers in Winnebago County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 32.4% of them, above the US share of 27.8%.
- Ambulatory health care establishments259Average employment 5,430
- Offices of physicians78
- Offices of dentists55
- Offices of other health practitioners84
What we'd prioritize for a Oshkosh practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
Oshkosh has 0.3 times the US number of NPI-registered dermatologists per resident (one for every 67,460 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Put insurance and payment options up front
Median household income $62,188 (US $80,734). Plans accepted and financing belong on every page of the website.
A crowded field for optometrists
1.5 times the US number of NPI-registered optometrists per resident (one per 3,551 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Show the practice on social media
Median age 34.4 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Talk to Us About Your Oshkosh Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.