Stevens Point, WI

Stevens Point, WI: Marketing for Dental & Medical Practices

What the public data says about Stevens Point, and the first steps we would take for a practice there as a result.

26,377residents (2025 estimate)
33NPI-registered dentists
$58,031median household income

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Residents

Stevens Point at a glance

The two figures furthest from the US are the share of residents who speak Spanish at home (1.3% against 13.6%) and the median household income ($58,031 against $80,734).

  • Residents, July 2025 estimate26,377Up 2.8% from the April 2020 base of 25,660
  • Median household income$58,031Well below both Wisconsin ($77,485) and the US ($80,734)
  • Median age28.4Well below both Wisconsin (40.2) and the US (38.9)
  • Residents 65 and older13.5%Well below both Wisconsin (18.5%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)37.9%Above both Wisconsin (33.4%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)1.3%Well below both Wisconsin (4.9%) and the US (13.6%)

Beside Wausau, 31 miles away, Stevens Point differs most on the share who speak Spanish at home: 1.3% against 3.0%; next comes the share of residents 65 and older (13.5% against 19.4%).

Local context

Local healthcare landscape in Stevens Point

Aspirus Stevens Point Hospital is at 900 Illinois Avenue in Stevens Point and is listed as open 24 hours a day, 7 days a week. Its page lists emergency medicine, cardiovascular disease, and hematology and oncology among its services, and describes Aspirus Health as a nonprofit health system based in Wausau, Wisconsin. The city's adopted comprehensive plan profiles the Goerke-Washington neighborhood, which includes the Old Main Neighborhood Association, a group of residents working to enhance the community around the University of Wisconsin - Stevens Point campus. The plan also notes that most community events take place in Downtown Stevens Point, at Pfiffner Park, Bukolt Park, or in private spaces outside of the neighborhood. The draft update to that plan notes that the city adopted People Are the Point as its strategic plan, which identified four hubs ideal for incremental development: Downtown and Riverfront, North Division, Stanley Street and Schmeeckle, and Center and South Point.

Providers

Who practices in Stevens Point

People, not offices: each row counts NPI-registered providers whose practice address is in Stevens Point, by primary specialty. Per resident, Stevens Point is furthest above the US among physical therapists (2.5 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn Stevens PointResidents per providerUSAgainst the US
Dentists331 per 7991 per 1,340Well above
Chiropractors151 per 1,7581 per 3,311Well above
Dermatologists11 per 26,3771 per 17,857Well below
Physical therapists551 per 4801 per 1,181Well above
Optometrists41 per 6,5941 per 5,291Below
Podiatrists31 per 8,7921 per 14,706Well above
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Portage County, 2024

Annual averages for 2024, county-wide. Offices of physicians are 23.4% of them, well below the US share of 32.6%.

  • Ambulatory health care establishments111Average employment 1,468
  • Offices of physicians26
  • Offices of dentists23
  • Offices of other health practitioners43
Our plan

What we'd prioritize for a Stevens Point practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for plastic surgeons

    No NPI-registered plastic surgeons list a practice address in Stevens Point (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.

  2. Stand out among the physical therapists already here

    2.5 times the US number of NPI-registered physical therapists per resident (one per 480 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.

  3. Start with reviews and the Google Business Profile

    Stevens Point has one NPI-registered dentist for every 799 residents, against one per 1,340 nationally. The Google Business Profile comes first, then review management.

  4. Put the team on social media

    The median age in Stevens Point is 28.4, against 38.9 for the US. Our social media plan includes regular posts showing the team and the office.

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.