Fond du Lac, WI

Fond du Lac, WI: Marketing for Dental & Medical Practices

What the public data says about Fond du Lac, and the first steps we would take for a practice there as a result.

44,541residents (2025 estimate)
59NPI-registered dentists
$62,260median household income

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Local context

Local healthcare landscape in Fond du Lac

SSM Health St. Agnes Hospital - Fond du Lac, at 430 E. Division St., has been serving the community since 1896 and describes itself as a Level III Trauma Center and Joint Commission-certified Primary Stroke center. The city's 2040 Comprehensive Plan names SSM Agnesian and Aurora Healthcare as the healthcare systems that serve Fond du Lac, with 24-hour, seven day a week emergency medical services at St. Agnes Hospital of SSM Agnesian Healthcare. The plan's community survey appendix says the planning process was attempting to orient residents to their needs and interests within seven designated planning areas. On the city's Community Development pages, the Downtown Design District includes the properties of Downtown Fond du Lac in the general area between Rees Street and 5th Street, and the Historic Preservation page lists the Linden Street Historic District and the North Main Street Historic District.

Residents

Fond du Lac at a glance

Furthest from the US: share of residents who speak Spanish at home (5.2% against 13.6%), then share with a bachelor's degree or higher (21.3% against 35.7%).

  • Residents, July 2025 estimate44,541Down 0.4% from the April 2020 base of 44,738
  • Median household income$62,260Below Wisconsin ($77,485), well below the US ($80,734)
  • Median age36.9Below both Wisconsin (40.2) and the US (38.9)
  • Residents 65 and older16.4%Below both Wisconsin (18.5%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)21.3%Well below both Wisconsin (33.4%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)5.2%Above Wisconsin (4.9%), well below the US (13.6%)

The share who speak Spanish at home is where Fond du Lac and Oshkosh (18 miles apart) differ most: 5.2% against 2.0%, then the share with a bachelor's degree or higher (21.3% against 27.4%).

Providers

Who practices in Fond du Lac

NPI-registered providers with a practice address in Fond du Lac, by primary specialty (people, not offices). Per resident, Fond du Lac is furthest above the US among podiatrists (2.3 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn Fond du LacResidents per providerUSAgainst the US
Dentists591 per 7551 per 1,340Well above
Chiropractors211 per 2,1211 per 3,311Well above
Dermatologists41 per 11,1351 per 17,857Well above
Physical therapists711 per 6271 per 1,181Well above
Optometrists171 per 2,6201 per 5,291Well above
Podiatrists71 per 6,3631 per 14,706Well above
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Fond du Lac County, 2024

2024 annual averages for the whole county. 25.0% of these establishments are offices of physicians, well below the US share of 32.6%.

  • Ambulatory health care establishments120Average employment 2,017
  • Offices of physicians30
  • Offices of dentists28
  • Offices of other health practitioners39
Our plan

What we'd prioritize for a Fond du Lac practice

Chosen by fixed rules from the figures above.

  1. An opening for plastic surgeons

    None of the NPI-registered plastic surgeons list a practice address in Fond du Lac; nationally there is one for every 58,824 residents. Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.

  2. Start with reviews and the Google Business Profile

    One NPI-registered dentist per 755 residents in Fond du Lac (US: one per 1,340). We would start with the Google Business Profile and review management.

  3. Stand out among the optometrists already here

    2.0 times the US number of NPI-registered optometrists per resident (one per 2,620 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.

  4. Insurance and payment options first

    Median household income $62,260 (US $80,734). Plans accepted and financing belong on every page of the website.

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.