Manitowoc, WI

Dental & Medical Practice Marketing in Manitowoc, WI

Public data on Manitowoc, and what we would do first for a practice there because of it.

34,671residents (2025 estimate)
34NPI-registered dentists
$63,757median household income

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Residents

Manitowoc at a glance

The two figures furthest from the US are the share of residents who speak Spanish at home (3.9% against 13.6%) and the share with a bachelor's degree or higher (24.6% against 35.7%).

  • Residents, July 2025 estimate34,671Up 0.1% from the April 2020 base of 34,636
  • Median household income$63,757Below Wisconsin ($77,485), well below the US ($80,734)
  • Median age42.8Above both Wisconsin (40.2) and the US (38.9)
  • Residents 65 and older21.6%Above Wisconsin (18.5%), well above the US (17.2%)
  • Bachelor's degree or higher (residents 25+)24.6%Well below both Wisconsin (33.4%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)3.9%Well below both Wisconsin (4.9%) and the US (13.6%)

Beside Sheboygan, 25 miles away, Manitowoc differs most on the share who speak Spanish at home: 3.9% against 7.2%; next comes the share of residents 65 and older (21.6% against 15.4%).

Providers

Who practices in Manitowoc

People, not offices: each row counts NPI-registered providers whose practice address is in Manitowoc, by primary specialty. Per resident, Manitowoc is furthest above the US among dermatologists (3.6 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn ManitowocResidents per providerUSAgainst the US
Dentists341 per 1,0201 per 1,340Well above
Chiropractors141 per 2,4771 per 3,311Well above
Dermatologists71 per 4,9531 per 17,857Well above
Physical therapists461 per 7541 per 1,181Well above
Optometrists71 per 4,9531 per 5,291Above
Podiatrists21 per 17,3361 per 14,706Below
Plastic surgeons0–1 per 58,824Well below
Local context

Local healthcare landscape in Manitowoc

Holy Family Memorial is at 2300 Western Ave. in Manitowoc. Its history page says Mother Alexia Fullmer of the Franciscan Sisters of Christian Charity responded to a request from local clergy and community leaders to start a hospital, and Holy Family Hospital opened its doors on September 28, 1899. In March 2021 the hospital finalized an affiliation agreement with Froedtert and the Medical College of Wisconsin, and it is part of Froedtert ThedaCare. The city's Downtown and River Corridor Master Plan uses "Port of Manitowoc" as a unifying concept for the whole plan area, and lists the districts River North, Union Park Neighborhood, Marina, Lakefront Harbor, Civic Center and Jefferson Neighborhood. It also names the 8th Street Historic District, which straddles the Manitowoc River.

Neighborhoods and areas

  • River North
  • Union Park Neighborhood
  • Lakefront Harbor
  • Jefferson Neighborhood
  • 8th Street Historic District

Sources for this section

Employers

Private-sector health care employers in Manitowoc County, 2024

Annual averages for 2024, county-wide. Offices of other health practitioners are 33.8% of them, well above the US share of 27.8%.

  • Ambulatory health care establishments80Average employment 1,213
  • Offices of physicians23
  • Offices of dentists17
  • Offices of other health practitioners27
Our plan

What we'd prioritize for a Manitowoc practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for plastic surgeons

    No NPI-registered plastic surgeons list a practice address in Manitowoc (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.

  2. Reviews and your Google Business Profile first

    One NPI-registered dentist per 1,020 residents in Manitowoc (US: one per 1,340). The Google Business Profile comes first, then review management.

  3. Easy-to-read pages for Medicare-age services

    21.6% of Manitowoc residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

  4. Stand out among the physical therapists already here

    1.6 times the US number of NPI-registered physical therapists per resident (one per 754 residents). A clear focus and real reviews matter for a physical therapist here; see our marketing for physical therapists.

Want this plan for your practice?

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Planning Marketing for a Manitowoc Practice? Talk to Us

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.