Scranton, PA: Marketing for Dental & Medical Practices
Public data on Scranton, and what we would do first for a practice there because of it.
Scranton at a glance
Furthest from the US: median household income ($50,739 against $80,734), then share with a bachelor's degree or higher (23.1% against 35.7%).
- Residents, July 2025 estimate75,514Down 1.1% from the April 2020 base of 76,333
- Median household income$50,739Well below both Pennsylvania ($77,971) and the US ($80,734)
- Median age37.2Below both Pennsylvania (40.9) and the US (38.9)
- Residents 65 and older19.0%Close to Pennsylvania (19.5%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)23.1%Well below both Pennsylvania (35.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)11.9%Well above Pennsylvania (5.6%), below the US (13.6%)
The share with a bachelor's degree or higher is where Scranton and Bethlehem (56 miles apart) differ most: 23.1% against 36.0%, then the share who speak Spanish at home (11.9% against 17.8%).
Local healthcare landscape in Scranton
Regional Hospital of Scranton is listed at 746 Jefferson Avenue, and Moses Taylor Hospital at 700 Quincy Avenue, which the Commonwealth Health locations page describes as a campus of Regional Hospital of Scranton with no emergency room at that location. Moses Taylor Hospital's own page mentions obstetrics, neonatal care and senior behavioral health. The City of Scranton's About page names Geisinger Commonwealth School of Medicine among the institutions of higher education it mentions. For its own areas, the city's stormwater notices refer to the North Scranton, Tripp Park, and West Scranton neighborhoods, the Minooka section, and the Keyser Valley section of Scranton.
Neighborhoods and areas
- North Scranton
- Tripp Park
- West Scranton
- Minooka
- Keyser Valley
Sources for this section
Who practices in Scranton
NPI-registered providers with a practice address in Scranton, by primary specialty (people, not offices). Per resident, Scranton is furthest above the US among podiatrists (4.7 times the US rate) and lowest among chiropractors (0.8 times).
| Specialty | In Scranton | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 71 | 1 per 1,064 | 1 per 1,340 | Well above |
| Chiropractors | 19 | 1 per 3,974 | 1 per 3,311 | Below |
| Dermatologists | 10 | 1 per 7,551 | 1 per 17,857 | Well above |
| Physical therapists | 90 | 1 per 839 | 1 per 1,181 | Well above |
| Optometrists | 26 | 1 per 2,904 | 1 per 5,291 | Well above |
| Podiatrists | 24 | 1 per 3,146 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 37,757 | 1 per 58,824 | Well above |
Private-sector health care employers in Lackawanna County, 2024
2024 annual averages for the whole county. Offices of physicians are 27.2% of them, below the US share of 32.6%.
- Ambulatory health care establishments471Average employment 7,726
- Offices of physicians128
- Offices of dentists86
- Offices of other health practitioners122
What we'd prioritize for a Scranton practice
Chosen by fixed rules from the figures above.
A crowded field for podiatrists
4.7 times the US number of NPI-registered podiatrists per resident (one per 3,146 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Put insurance and payment options up front
Median household income $50,739 (US $80,734). Plans accepted and financing belong on every page of the website.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,064 residents in Scranton (US: one per 1,340). We would start with the Google Business Profile and review management.
Keep the patients you already have
Scranton had 819 fewer residents in July 2025 than in April 2020 (−1.1%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Talk to Us About Your Scranton Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.