Bethlehem, PA: Marketing for Dental & Medical Practices
Public data on Bethlehem, and what we would do first for a practice there because of it.
Bethlehem at a glance
Furthest from the US: share of residents who speak Spanish at home (17.8% against 13.6%), then median household income ($68,879 against $80,734).
- Residents, July 2025 estimate79,644Up 5.1% from the April 2020 base of 75,788
- Median household income$68,879Below both Pennsylvania ($77,971) and the US ($80,734)
- Median age36.1Below both Pennsylvania (40.9) and the US (38.9)
- Residents 65 and older18.9%Close to Pennsylvania (19.5%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)36.0%Close to both Pennsylvania (35.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)17.8%Well above both Pennsylvania (5.6%) and the US (13.6%)
The share who speak Spanish at home is where Bethlehem and Allentown (6 miles apart) differ most: 17.8% against 42.5%, then the share with a bachelor's degree or higher (36.0% against 19.1%).
Local healthcare landscape in Bethlehem
St. Luke's University Hospital - Bethlehem is at 801 Ostrum Street, and the St. Luke's page describes it as located in Fountain Hill, a suburb of Bethlehem. The same page says the Bethlehem campus supports both a 24-hour Trauma Center and Emergency Department, and that St. Luke's University Hospital - Bethlehem is also the home of St. Luke's Children's Hospital and The Isaacman Family St. Luke's Children's ER. St. Luke's lists a College of Health Sciences, Temple/St. Luke's School of Medicine and School of Nursing among its major education programs. The city's Historic Preservation Plan lists the historic districts on the National Register of Historic Places as Central Bethlehem, South Bethlehem, Mount Airy, Fountain Hill, Elmwood Park and Pembroke Village.
Neighborhoods and areas
- Central Bethlehem
- South Bethlehem
- Mount Airy
- Fountain Hill
- Elmwood Park
- Pembroke Village
Sources for this section
Who practices in Bethlehem
NPI-registered providers with a practice address in Bethlehem, by primary specialty (people, not offices). Per resident, Bethlehem is furthest above the US among plastic surgeons (4.4 times the US rate) and lowest among dermatologists (0.7 times).
| Specialty | In Bethlehem | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 99 | 1 per 804 | 1 per 1,340 | Well above |
| Chiropractors | 23 | 1 per 3,463 | 1 per 3,311 | Below |
| Dermatologists | 3 | 1 per 26,548 | 1 per 17,857 | Well below |
| Physical therapists | 131 | 1 per 608 | 1 per 1,181 | Well above |
| Optometrists | 15 | 1 per 5,310 | 1 per 5,291 | Close |
| Podiatrists | 14 | 1 per 5,689 | 1 per 14,706 | Well above |
| Plastic surgeons | 6 | 1 per 13,274 | 1 per 58,824 | Well above |
Private-sector health care employers in Northampton County, 2024
2024 annual averages for the whole county. Offices of dentists are 23.6% of them, well above the US share of 18.5%.
- Ambulatory health care establishments500Average employment 5,915
- Offices of physicians148
- Offices of dentists118
- Offices of other health practitioners146
What we'd prioritize for a Bethlehem practice
Chosen by fixed rules from the figures above.
A crowded field for podiatrists
2.6 times the US number of NPI-registered podiatrists per resident (one per 5,689 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 804 residents in Bethlehem (US: one per 1,340). We would start with the Google Business Profile and review management.
Be easy to find for people who just moved here
Bethlehem grew by 3,856 residents (+5.1%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Stand out among the dental offices nearby
Dentist offices make up 23.6% of the private-sector ambulatory health care establishments in Northampton County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Talk to Us About Your Bethlehem Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.