Philadelphia, PA: Marketing for Dental & Medical Practices
Public data on Philadelphia, and what we would do first for a practice there because of it.
Philadelphia at a glance
Furthest from the US: median household income ($61,953 against $80,734), then share of residents who speak Spanish at home (10.9% against 13.6%).
- Residents, July 2025 estimate1,574,281Down 1.8% from the April 2020 base of 1,603,800
- Median household income$61,953Well below both Pennsylvania ($77,971) and the US ($80,734)
- Median age35.3Below both Pennsylvania (40.9) and the US (38.9)
- Residents 65 and older14.7%Well below Pennsylvania (19.5%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)35.4%Close to both Pennsylvania (35.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)10.9%Well above Pennsylvania (5.6%), below the US (13.6%)
The share who speak Spanish at home is where Philadelphia and Allentown (44 miles apart) differ most: 10.9% against 42.5%, then the share with a bachelor's degree or higher (35.4% against 19.1%).
Local healthcare landscape in Philadelphia
Temple Health lists Temple University Hospital Main Campus at 3401 N. Broad Street, the Episcopal Campus at 100 E. Lehigh Avenue, the Jeanes Campus at 7600 Central Avenue, Chestnut Hill Hospital at 8835 Germantown Avenue and Fox Chase Cancer Center at 333 Cottman Avenue. The Philadelphia City Planning Commission lists a map of Philadelphia's 18 planning districts, and the city's Philadelphia2035 implementation update calls the plan the city's Comprehensive Plan. That update refers to the neighborhoods of Kensington, Port Richmond and Bridesburg, to commercial corridors in Germantown, Mount Airy and Chestnut Hill, and to the Powelton Village Historic District, added to the Philadelphia Register of Historical Places in November 2022.
Neighborhoods and areas
- Kensington
- Port Richmond
- Bridesburg
- Germantown
- Mount Airy
- Chestnut Hill
- Powelton Village
Sources for this section
Who practices in Philadelphia
NPI-registered providers with a practice address in Philadelphia, by primary specialty (people, not offices). Per resident, Philadelphia is furthest above the US among podiatrists (2.3 times the US rate) and lowest among chiropractors (0.5 times).
| Specialty | In Philadelphia | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 1,399 | 1 per 1,125 | 1 per 1,340 | Above |
| Chiropractors | 243 | 1 per 6,479 | 1 per 3,311 | Well below |
| Dermatologists | 199 | 1 per 7,911 | 1 per 17,857 | Well above |
| Physical therapists | 1,091 | 1 per 1,443 | 1 per 1,181 | Below |
| Optometrists | 331 | 1 per 4,756 | 1 per 5,291 | Above |
| Podiatrists | 251 | 1 per 6,272 | 1 per 14,706 | Well above |
| Plastic surgeons | 45 | 1 per 34,984 | 1 per 58,824 | Well above |
Private-sector health care employers in Philadelphia County, 2024
2024 annual averages for the whole county. Offices of physicians are 26.7% of them, below the US share of 32.6%.
- Ambulatory health care establishments2,138Average employment 49,008
- Offices of physicians570
- Offices of dentists374
- Offices of other health practitioners574
What we'd prioritize for a Philadelphia practice
Chosen by fixed rules from the figures above.
Keep the patients you already have
Philadelphia had 29,519 fewer residents in July 2025 than in April 2020 (−1.8%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for podiatrists
2.3 times the US number of NPI-registered podiatrists per resident (one per 6,272 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,125 residents in Philadelphia (US: one per 1,340). We would start with the Google Business Profile and review management.
Target the neighborhoods you draw from
1,574,281 residents across 134 square miles is too big to target as one market. We would build local SEO around the areas near the office.
Location pages near Philadelphia
Talk to Us About Your Philadelphia Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.