Wilmington, DE: Marketing for Dental & Medical Practices
Public data on Wilmington, and what we would do first for a practice there because of it.
Wilmington at a glance
Furthest from the US: share of residents who speak Spanish at home (9.4% against 13.6%), then median household income ($58,671 against $80,734).
- Residents, July 2025 estimate73,512Up 3.7% from the April 2020 base of 70,916
- Median household income$58,671Well below both Delaware ($84,954) and the US ($80,734)
- Median age37.0Below both Delaware (41.6) and the US (38.9)
- Residents 65 and older15.4%Well below Delaware (20.6%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)33.1%Below both Delaware (35.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)9.4%Above Delaware (7.9%), well below the US (13.6%)
The share who speak Spanish at home is where Wilmington and Camden (27 miles apart) differ most: 9.4% against 42.6%, then the share with a bachelor's degree or higher (33.1% against 10.1%).
Local healthcare landscape in Wilmington
ChristianaCare's Wilmington Hospital, at 501 West 14th Street, lists an Emergency Department and helipad with aero-medical transport capabilities. The same page lists a Center for Rehabilitation and a Center for Advanced Joint Replacement. Nemours Children's Hospital, Delaware is listed at 1600 Rockland Road in Wilmington. The city's maps page offers a City Neighborhoods Map to get to know all 42 neighborhoods. Its planning page says that before Wilmington 2028 the city used a neighborhood-based planning approach, and lists Neighborhood Comprehensive Development Plans for Browntown/Hedgeville and Midtown Brandywine. Its directory of civic and neighborhood associations lists Brandywine Hills, Brandywine Village, Canby Park and Cool Spring/Tilton Park.
Neighborhoods and areas
- Browntown/Hedgeville
- Midtown Brandywine
- Brandywine Hills
- Brandywine Village
- Canby Park
- Cool Spring/Tilton Park
Sources for this section
Who practices in Wilmington
NPI-registered providers with a practice address in Wilmington, by primary specialty (people, not offices). Per resident, Wilmington is furthest above the US among physical therapists (1.3 times the US rate) and lowest among dermatologists (0.7 times).
| Specialty | In Wilmington | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 57 | 1 per 1,290 | 1 per 1,340 | Above |
| Chiropractors | 26 | 1 per 2,827 | 1 per 3,311 | Above |
| Dermatologists | 3 | 1 per 24,504 | 1 per 17,857 | Well below |
| Physical therapists | 81 | 1 per 908 | 1 per 1,181 | Well above |
| Optometrists | 11 | 1 per 6,683 | 1 per 5,291 | Well below |
| Podiatrists | 6 | 1 per 12,252 | 1 per 14,706 | Well above |
| Plastic surgeons | 1 | 1 per 73,512 | 1 per 58,824 | Below |
Private-sector health care employers in New Castle County, 2024
2024 annual averages for the whole county. Offices of dentists are 15.4% of them, below the US share of 18.5%.
- Ambulatory health care establishments1,431Average employment 17,759
- Offices of physicians460
- Offices of dentists220
- Offices of other health practitioners356
What we'd prioritize for a Wilmington practice
Chosen by fixed rules from the figures above.
Put insurance and payment options up front
Median household income $58,671 (US $80,734). Plans accepted and financing belong on every page of the website.
A complete Google Business Profile
Before anything else, the profile patients see in Wilmington map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.
A fast site with one page per service
A patient in Wilmington comparing two practices on a phone will pick the one that loads fast and answers the question. One page per service, with booking a tap away, is the base of our website design work.
Talk to Us About Your Wilmington Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.