Allentown, PA: Marketing for Dental & Medical Practices
Public data on Allentown, and what we would do first for a practice there because of it.
Allentown at a glance
Furthest from the US: share of residents who speak Spanish at home (42.5% against 13.6%), then share with a bachelor's degree or higher (19.1% against 35.7%).
- Residents, July 2025 estimate126,044Up 0.1% from the April 2020 base of 125,858
- Median household income$55,494Well below both Pennsylvania ($77,971) and the US ($80,734)
- Median age33.1Below both Pennsylvania (40.9) and the US (38.9)
- Residents 65 and older13.5%Well below both Pennsylvania (19.5%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)19.1%Well below both Pennsylvania (35.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)42.5%Well above both Pennsylvania (5.6%) and the US (13.6%)
The share who speak Spanish at home is where Allentown and Bethlehem (6 miles apart) differ most: 42.5% against 17.8%, then the share with a bachelor's degree or higher (19.1% against 36.0%).
Local healthcare landscape in Allentown
Lehigh Valley Health Network lists its Cedar Crest hospital at 1200 South Cedar Crest Blvd and its 17th Street hospital at 1627 W. Chew St., both in Allentown and open 24 hours. The Cedar Crest page names the Breidegam Family Children's ER and Lehigh Valley Reilly Children's Hospital, and the 17th Street page names the Fleming Memory Center and the Mark J. Young Community Health and Wellness Center. Allentown's Office of Historic Preservation names the historic districts Old Allentown, Old Fairgrounds and West Park. The city's neighborhood groups page sorts active groups under Center City, East Side, South Side and West End, and lists the Franklin Park Civic Association, the Midway Manor Community Association, Mountainville #30 Community Organization and the Hamilton Park Cedar Creek Neighborhood Association.
Neighborhoods and areas
- Old Allentown
- Old Fairgrounds
- West Park
- Franklin Park
- Midway Manor
- Mountainville
- Hamilton Park Cedar Creek
Sources for this section
Who practices in Allentown
NPI-registered providers with a practice address in Allentown, by primary specialty (people, not offices). Per resident, Allentown is furthest above the US among plastic surgeons (3.3 times the US rate) and lowest among chiropractors (0.8 times).
| Specialty | In Allentown | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 105 | 1 per 1,200 | 1 per 1,340 | Above |
| Chiropractors | 31 | 1 per 4,066 | 1 per 3,311 | Below |
| Dermatologists | 16 | 1 per 7,878 | 1 per 17,857 | Well above |
| Physical therapists | 163 | 1 per 773 | 1 per 1,181 | Well above |
| Optometrists | 21 | 1 per 6,002 | 1 per 5,291 | Below |
| Podiatrists | 18 | 1 per 7,002 | 1 per 14,706 | Well above |
| Plastic surgeons | 7 | 1 per 18,006 | 1 per 58,824 | Well above |
Private-sector health care employers in Lehigh County, 2024
2024 annual averages for the whole county. Offices of dentists are 21.8% of them, above the US share of 18.5%.
- Ambulatory health care establishments712Average employment 16,886
- Offices of physicians229
- Offices of dentists155
- Offices of other health practitioners182
What we'd prioritize for a Allentown practice
Chosen by fixed rules from the figures above.
Spanish-language service pages
42.5% of Allentown residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
A crowded field for dermatologists
2.3 times the US number of NPI-registered dermatologists per resident (one per 7,878 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
Put insurance and payment options up front
Median household income $55,494 (US $80,734). Plans accepted and financing belong on every page of the service pages.
Show the practice on social media
Median age 33.1 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Talk to Us About Your Allentown Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.