Paterson, NJ: Marketing for Dental & Medical Practices
Public data on Paterson, and what we would do first for a practice there because of it.
Paterson at a glance
Furthest from the US: share of residents who speak Spanish at home (58.0% against 13.6%), then share with a bachelor's degree or higher (11.8% against 35.7%).
- Residents, July 2025 estimate161,793Up 1.3% from the April 2020 base of 159,761
- Median household income$55,997Well below both New Jersey ($103,556) and the US ($80,734)
- Median age33.3Below both New Jersey (40.1) and the US (38.9)
- Residents 65 and older12.2%Well below both New Jersey (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)11.8%Well below both New Jersey (43.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)58.0%Well above both New Jersey (17.2%) and the US (13.6%)
The share with a bachelor's degree or higher is where Paterson and Clifton (4 miles apart) differ most: 11.8% against 35.5%, then the share who speak Spanish at home (58.0% against 32.5%).
Local healthcare landscape in Paterson
St. Joseph's University Medical Center, at 703 Main Street in Paterson, is described by St. Joseph's Health as a regional academic medical center providing comprehensive inpatient and outpatient services to the residents of northern New Jersey, and its page lists a state-designated Level II Trauma Center. St. Joseph's Children's Hospital is located within the same campus. The City of Paterson's Master Plan names the Great Falls Historic District, the Downtown Commercial Historic District and the Eastside Park Historic District, which it calls a residential neighborhood surrounding Eastside Park. The city's South Dublin Neighborhood Survey covers the southern section of the Dublin neighborhood, and the city lists the Downtown Paterson Special Improvement District and the Bunker Hill Special Improvement District.
Neighborhoods and areas
- Great Falls
- Dublin
- Eastside Park
- Downtown Paterson
Sources for this section
- St. Joseph's Health, St. Joseph's University Medical Center
- St. Joseph's Health, St. Joseph's Children's Hospital
- City of Paterson, South Dublin Neighborhood Survey (patersonnj.gov)
- City of Paterson, Special Improvement Districts (patersonnj.gov)
- City of Paterson Master Plan, Historic Preservation Element (patersonnj.gov)
Who practices in Paterson
NPI-registered providers with a practice address in Paterson, by primary specialty (people, not offices). Per resident, Paterson is closest to the US rate among podiatrists (0.6 times the US rate) and lowest among dermatologists (none registered).
| Specialty | In Paterson | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 59 | 1 per 2,742 | 1 per 1,340 | Well below |
| Chiropractors | 27 | 1 per 5,992 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 30 | 1 per 5,393 | 1 per 1,181 | Well below |
| Optometrists | 5 | 1 per 32,359 | 1 per 5,291 | Well below |
| Podiatrists | 7 | 1 per 23,113 | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 161,793 | 1 per 58,824 | Well below |
Private-sector health care employers in Passaic County, 2024
2024 annual averages for the whole county. Offices of physicians are 36.0% of them, above the US share of 32.6%.
- Ambulatory health care establishments1,104Average employment 12,204
- Offices of physicians397
- Offices of dentists214
- Offices of other health practitioners283
What we'd prioritize for a Paterson practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Paterson (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Get into local search early
Across the seven provider groups on this page, Paterson has 8.0 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.
Spanish-language service pages
58.0% of Paterson residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
Put insurance and payment options up front
Median household income $55,997 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Paterson Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.