Passaic, NJ: Marketing for Dental & Medical Practices
Public data on Passaic, and what we would do first for a practice there because of it.
Passaic at a glance
Furthest from the US: share of residents who speak Spanish at home (66.4% against 13.6%), then share with a bachelor's degree or higher (16.7% against 35.7%).
- Residents, July 2025 estimate71,337Up 1.1% from the April 2020 base of 70,568
- Median household income$55,371Well below both New Jersey ($103,556) and the US ($80,734)
- Median age31.9Well below New Jersey (40.1), below the US (38.9)
- Residents 65 and older10.4%Well below both New Jersey (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)16.7%Well below both New Jersey (43.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)66.4%Well above both New Jersey (17.2%) and the US (13.6%)
The share with a bachelor's degree or higher is where Passaic and Clifton (2 miles apart) differ most: 16.7% against 35.5%, then the share who speak Spanish at home (66.4% against 32.5%).
Local healthcare landscape in Passaic
St. Mary's General Hospital's contact page gives its address as 350 Boulevard, Passaic, NJ 07055, and its about page describes the hospital as a community-based tertiary medical center with cardiovascular services and a cancer care program. The City of Passaic's Planning, Redevelopment & Economic Development page lists the Eastside Redevelopment Plan, the Main Avenue Redevelopment Plan and the Market Street Redevelopment Plan. The city's 2025 Pedestrian Master Plan says special attention to access and connectivity was given in several areas, including the Eastside Neighborhood, and the city's 2013 Master Plan names a PD-2 Eastside Area.
Neighborhoods and areas
- Eastside
Sources for this section
Who practices in Passaic
NPI-registered providers with a practice address in Passaic, by primary specialty (people, not offices). Per resident, Passaic is closest to the US rate among podiatrists (0.8 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Passaic | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 25 | 1 per 2,853 | 1 per 1,340 | Well below |
| Chiropractors | 14 | 1 per 5,096 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 21 | 1 per 3,397 | 1 per 1,181 | Well below |
| Optometrists | 7 | 1 per 10,191 | 1 per 5,291 | Well below |
| Podiatrists | 4 | 1 per 17,834 | 1 per 14,706 | Below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Passaic County, 2024
2024 annual averages for the whole county. Offices of physicians are 36.0% of them, above the US share of 32.6%.
- Ambulatory health care establishments1,104Average employment 12,204
- Offices of physicians397
- Offices of dentists214
- Offices of other health practitioners283
What we'd prioritize for a Passaic practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Passaic (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Spanish-language service pages
66.4% of Passaic residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
Get into local search early
Across the seven provider groups on this page, Passaic has 10.0 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.
Put insurance and payment options up front
Median household income $55,371 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Passaic Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.