Union City, NJ: Marketing for Dental & Medical Practices
Public data on Union City, and what we would do first for a practice there because of it.
Union City at a glance
Furthest from the US: share of residents who speak Spanish at home (74.4% against 13.6%), then share of residents 65 and older (12.6% against 17.2%).
- Residents, July 2025 estimate66,656Down 2.9% from the April 2020 base of 68,641
- Median household income$64,310Well below both New Jersey ($103,556) and the US ($80,734)
- Median age37.4Below both New Jersey (40.1) and the US (38.9)
- Residents 65 and older12.6%Well below both New Jersey (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)28.3%Well below both New Jersey (43.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)74.4%Well above both New Jersey (17.2%) and the US (13.6%)
The share who speak Spanish at home is where Union City and Hoboken (2 miles apart) differ most: 74.4% against 8.6%, then the share with a bachelor's degree or higher (28.3% against 82.6%).
Local healthcare landscape in Union City
The City of Union City's Health page says Union City has no hospitals within the city limits and names Hoboken University Medical Center, Meadowlands Hospital Medical Center in Secaucus, Christ Hospital and Jersey City Medical Center in Jersey City, and Palisades Medical Center in North Bergen as close by. Hackensack Meridian Health places Palisades Medical Center on the Hudson River waterfront in North Bergen at 7600 River Rd. The city's history page says the Town of Union, colloquially known as Union Hill, and the Township of West Hoboken joined together in 1925 as Union City. The 2018 Master Plan Reexamination Report labels Downtown (Area #1), City Center (Area #2) and Uptown (Area #6), and the 2021 Land Use Element lists the Swiss Town Redevelopment Area.
Who practices in Union City
NPI-registered providers with a practice address in Union City, by primary specialty (people, not offices). Per resident, Union City is furthest above the US among dentists (1.3 times the US rate) and lowest among dermatologists (none registered).
| Specialty | In Union City | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 63 | 1 per 1,058 | 1 per 1,340 | Well above |
| Chiropractors | 9 | 1 per 7,406 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 33 | 1 per 2,020 | 1 per 1,181 | Well below |
| Optometrists | 5 | 1 per 13,331 | 1 per 5,291 | Well below |
| Podiatrists | 4 | 1 per 16,664 | 1 per 14,706 | Below |
| Plastic surgeons | 1 | 1 per 66,656 | 1 per 58,824 | Below |
Private-sector health care employers in Hudson County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 22.3% of them, below the US share of 27.8%.
- Ambulatory health care establishments1,146Average employment 13,066
- Offices of physicians408
- Offices of dentists252
- Offices of other health practitioners256
What we'd prioritize for a Union City practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Union City (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Spanish-language service pages
74.4% of Union City residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
Keep the patients you already have
Union City had 1,985 fewer residents in July 2025 than in April 2020 (−2.9%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,058 residents in Union City (US: one per 1,340). We would start with the Google Business Profile and review management.
Location pages near Union City
Talk to Us About Your Union City Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.