Jersey City, NJ

Jersey City, NJ: Marketing for Dental & Medical Practices

Public data on Jersey City, and what we would do first for a practice there because of it.

302,013residents (2025 estimate)
177NPI-registered dentists
$97,710median household income
Residents

Jersey City at a glance

Furthest from the US: share with a bachelor's degree or higher (54.8% against 35.7%), then share of residents 65 and older (11.8% against 17.2%).

  • Residents, July 2025 estimate302,013Up 3.2% from the April 2020 base of 292,742
  • Median household income$97,710Below New Jersey ($103,556), well above the US ($80,734)
  • Median age34.7Below both New Jersey (40.1) and the US (38.9)
  • Residents 65 and older11.8%Well below both New Jersey (17.2%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)54.8%Well above both New Jersey (43.6%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)19.3%Above New Jersey (17.2%), well above the US (13.6%)

The share who speak Spanish at home is where Jersey City and Hoboken (3 miles apart) differ most: 19.3% against 8.6%, then the median household income ($97,710 against $180,579).

Local context

Local healthcare landscape in Jersey City

The New Jersey Department of Health's July 2025 stroke center list gives Jersey City addresses for Jersey City Medical Center, at 355 Grand Street, and CarePoint Health-Christ Hospital, at 176 Palisade Avenue. Hudson Regional Health says its network includes hospitals in Secaucus, Hoboken, Jersey City, and Bayonne. The city's historic preservation page says Jersey City has five local historic districts: Hamilton Park, Harsimus Cove, Paulus Hook, Van Vorst Park and West Bergen East Lincoln Park. The city's open data portal also lists development maps for Journal Square and Bergen-Lafayette, alongside a Downtown map, and a separate dataset for the Greenville Industrial Redevelopment Plan.

Providers

Who practices in Jersey City

NPI-registered providers with a practice address in Jersey City, by primary specialty (people, not offices). Per resident, Jersey City is furthest above the US among podiatrists (1.1 times the US rate) and lowest among plastic surgeons (0.2 times).

SpecialtyIn Jersey CityResidents per providerUSAgainst the US
Dentists1771 per 1,7061 per 1,340Well below
Chiropractors461 per 6,5661 per 3,311Well below
Dermatologists51 per 60,4031 per 17,857Well below
Physical therapists2561 per 1,1801 per 1,181Close
Optometrists381 per 7,9481 per 5,291Well below
Podiatrists221 per 13,7281 per 14,706Above
Plastic surgeons11 per 302,0131 per 58,824Well below
Employers

Private-sector health care employers in Hudson County, 2024

2024 annual averages for the whole county. Offices of other health practitioners are 22.3% of them, below the US share of 27.8%.

  • Ambulatory health care establishments1,146Average employment 13,066
  • Offices of physicians408
  • Offices of dentists252
  • Offices of other health practitioners256
Our plan

What we'd prioritize for a Jersey City practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for plastic surgeons

    Jersey City has 0.2 times the US number of NPI-registered plastic surgeons per resident (one for every 302,013 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.

  2. Service pages that answer the questions

    54.8% of Jersey City residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.

  3. Get into local search early

    Across the seven provider groups on this page, Jersey City has 18.0 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is plastic surgeons, at 0.2 times the US rate. Fewer competitors to outrank: we would start with directory listings.

  4. Lead with elective and cash-pay services

    The median household income in Jersey City is $97,710, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.

Talk to Us About Your Jersey City Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.