Clifton, NJ: Marketing for Dental & Medical Practices
Public data on Clifton, and what we would do first for a practice there because of it.
Clifton at a glance
Furthest from the US: share of residents who speak Spanish at home (32.5% against 13.6%), then median household income ($98,237 against $80,734).
- Residents, July 2025 estimate91,127Up 1.4% from the April 2020 base of 89,852
- Median household income$98,237Below New Jersey ($103,556), well above the US ($80,734)
- Median age41.6Above both New Jersey (40.1) and the US (38.9)
- Residents 65 and older19.5%Above both New Jersey (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)35.5%Below New Jersey (43.6%), close to the US (35.7%)
- Speak Spanish at home (residents 5+)32.5%Well above both New Jersey (17.2%) and the US (13.6%)
The share with a bachelor's degree or higher is where Clifton and Passaic (2 miles apart) differ most: 35.5% against 16.7%, then the share who speak Spanish at home (32.5% against 66.4%).
Local healthcare landscape in Clifton
The City of Clifton lists a Botany Village Satellite Office at 207 Parker Avenue, which it says is a result of the Clifton Health Department's 2018 Community Health Assessment. The city's 2024 Community Health Assessment names Hackensack Meridian Mountainside Medical Center and St. Joseph's Regional Medical Center. The assessment also describes partnerships with local health departments and Hackensack Meridian Mountainside Medical Center that focus on medical screenings, vaccinations and outreach programs. Mountainside Medical Center gives its address as One Bay Avenue in Montclair. The same assessment refers to the neighborhoods of Botany Village, Lakeview, Dutch Hill and Middle Village, and to the neighborhood of Albion Place in the western part of the city.
Neighborhoods and areas
- Botany Village
- Lakeview
- Dutch Hill
- Middle Village
- Albion Place
Sources for this section
Who practices in Clifton
NPI-registered providers with a practice address in Clifton, by primary specialty (people, not offices). Per resident, Clifton is furthest above the US among podiatrists (2.9 times the US rate) and lowest among plastic surgeons (1.3 times).
| Specialty | In Clifton | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 135 | 1 per 675 | 1 per 1,340 | Well above |
| Chiropractors | 66 | 1 per 1,381 | 1 per 3,311 | Well above |
| Dermatologists | 11 | 1 per 8,284 | 1 per 17,857 | Well above |
| Physical therapists | 144 | 1 per 633 | 1 per 1,181 | Well above |
| Optometrists | 28 | 1 per 3,255 | 1 per 5,291 | Well above |
| Podiatrists | 18 | 1 per 5,063 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 45,564 | 1 per 58,824 | Well above |
Private-sector health care employers in Passaic County, 2024
2024 annual averages for the whole county. Offices of physicians are 36.0% of them, above the US share of 32.6%.
- Ambulatory health care establishments1,104Average employment 12,204
- Offices of physicians397
- Offices of dentists214
- Offices of other health practitioners283
What we'd prioritize for a Clifton practice
Chosen by fixed rules from the figures above.
A crowded field for podiatrists
2.9 times the US number of NPI-registered podiatrists per resident (one per 5,063 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 675 residents in Clifton (US: one per 1,340). We would start with the Google Business Profile and review management.
Spanish-language service pages
32.5% of Clifton residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
Medicare-age services and an easy-to-read site
19.5% of Clifton residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (email reminders).
Talk to Us About Your Clifton Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.