Salem, MA

Salem, MA: Marketing for Dental & Medical Practices

Public data on Salem, and what we would do first for a practice there because of it.

45,381residents (2025 estimate)
49NPI-registered dentists
$85,153median household income
Residents

Salem at a glance

Furthest from the US: share with a bachelor's degree or higher (47.8% against 35.7%), then median household income ($85,153 against $80,734).

  • Residents, July 2025 estimate45,381Up 2.0% from the April 2020 base of 44,483
  • Median household income$85,153Below Massachusetts ($103,960), above the US ($80,734)
  • Median age39.3Close to both Massachusetts (40.0) and the US (38.9)
  • Residents 65 and older17.2%Below Massachusetts (17.9%), close to the US (17.2%)
  • Bachelor's degree or higher (residents 25+)47.8%Close to Massachusetts (47.3%), well above the US (35.7%)
  • Speak Spanish at home (residents 5+)13.7%Well above Massachusetts (9.7%), close to the US (13.6%)

The share who speak Spanish at home is where Salem and Lynn (4 miles apart) differ most: 13.7% against 39.2%, then the share with a bachelor's degree or higher (47.8% against 24.1%).

Local context

Local healthcare landscape in Salem

Salem Hospital, at 81 Highland Avenue, describes itself as a community hospital on the North Shore and a member of Mass General Brigham, with its Emergency Department at 3 Dove Avenue. In the city's government, the Neighborhood Improvement Advisory Council is made up of the president, or designee, of each neighborhood organization within the City of Salem. Its member list names associations and groups for Salem Willows, Salem Common, South Salem, Mack Park, Northfields and Gallows Hill. Salem's Local Historic District Map labels the Lafayette Street, McIntire, Washington Square and Derby Street Historic Districts, and a city grant page for the Point neighborhood calls it Salem's historic Point neighborhood.

Neighborhoods and areas

  • Salem Willows
  • Salem Common
  • South Salem
  • Mack Park
  • Northfields
  • Gallows Hill

Sources for this section

Providers

Who practices in Salem

NPI-registered providers with a practice address in Salem, by primary specialty (people, not offices). Per resident, Salem is furthest above the US among dentists (1.4 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn SalemResidents per providerUSAgainst the US
Dentists491 per 9261 per 1,340Well above
Chiropractors81 per 5,6731 per 3,311Well below
Dermatologists21 per 22,6911 per 17,857Well below
Physical therapists301 per 1,5131 per 1,181Well below
Optometrists61 per 7,5641 per 5,291Well below
Podiatrists41 per 11,3451 per 14,706Well above
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Essex County, 2024

2024 annual averages for the whole county. Offices of dentists are 28.0% of them, well above the US share of 18.5%.

  • Ambulatory health care establishments1,264Average employment 23,376
  • Offices of physicians323
  • Offices of dentists354
  • Offices of other health practitioners332
Our plan

What we'd prioritize for a Salem practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for plastic surgeons

    No NPI-registered plastic surgeons list a practice address in Salem (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.

  2. Reviews and your Google Business Profile first

    One NPI-registered dentist per 926 residents in Salem (US: one per 1,340). We would start with the Google Business Profile and review management.

  3. Stand out among the dental offices nearby

    Dentist offices make up 28.0% of the private-sector ambulatory health care establishments in Essex County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

  4. Service pages that answer the questions

    47.8% of Salem residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.

Location pages near Salem

Talk to Us About Your Salem Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.