Malden, MA: Marketing for Dental & Medical Practices
Public data on Malden, and what we would do first for a practice there because of it.
Malden at a glance
Furthest from the US: share of residents who speak Spanish at home (6.6% against 13.6%), then share of residents 65 and older (13.0% against 17.2%).
- Residents, July 2025 estimate66,370Up 0.1% from the April 2020 base of 66,278
- Median household income$100,606Below Massachusetts ($103,960), well above the US ($80,734)
- Median age35.8Below both Massachusetts (40.0) and the US (38.9)
- Residents 65 and older13.0%Well below both Massachusetts (17.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)45.1%Below Massachusetts (47.3%), well above the US (35.7%)
- Speak Spanish at home (residents 5+)6.6%Well below both Massachusetts (9.7%) and the US (13.6%)
The share who speak Spanish at home is where Malden and Everett (2 miles apart) differ most: 6.6% against 26.4%, then the share with a bachelor's degree or higher (45.1% against 24.9%).
Local healthcare landscape in Malden
Tufts Medicine Behavioral Health Hospital is located at 100 Hospital Road in Malden, at the former Malden Hospital site, and the city says it serves as a teaching site for future behavioral health professionals in partnership with Tufts University School of Medicine. The hospital offers behavioral health care services for children, adolescents, adults and seniors. The City of Malden says each of its neighborhoods has its own individual character and history, and its neighborhoods page names Bellrock, Edgeworth, Faulkner, Ferryway, Forestdale, Linden, Maplewood and West End. Bellrock is the south central section of the City, Edgeworth is the southwest section, Forestdale is the north central section, and the West End neighborhood is the northwest section, along the border of Medford.
Neighborhoods and areas
- Bellrock
- Edgeworth
- Faulkner
- Ferryway
- Forestdale
- Linden
- Maplewood
- West End
Sources for this section
Who practices in Malden
NPI-registered providers with a practice address in Malden, by primary specialty (people, not offices). Per resident, Malden is furthest above the US among dentists (1.4 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Malden | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 71 | 1 per 935 | 1 per 1,340 | Well above |
| Chiropractors | 11 | 1 per 6,034 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 46 | 1 per 1,443 | 1 per 1,181 | Below |
| Optometrists | 17 | 1 per 3,904 | 1 per 5,291 | Well above |
| Podiatrists | 2 | 1 per 33,185 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Middlesex County, 2024
2024 annual averages for the whole county. Offices of dentists are 29.9% of them, well above the US share of 18.5%.
- Ambulatory health care establishments2,890Average employment 44,164
- Offices of physicians717
- Offices of dentists865
- Offices of other health practitioners793
What we'd prioritize for a Malden practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Malden (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 935 residents in Malden (US: one per 1,340). We would start with the Google Business Profile and review management.
Stand out among the dental offices nearby
Dentist offices make up 29.9% of the private-sector ambulatory health care establishments in Middlesex County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Lead with elective and cash-pay services
The median household income in Malden is $100,606, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Talk to Us About Your Malden Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.