Peabody, MA

Peabody, MA: Marketing for Dental & Medical Practices

Public data on Peabody, and what we would do first for a practice there because of it.

55,953residents (2025 estimate)
79NPI-registered dentists
$96,657median household income
Residents

Peabody at a glance

Furthest from the US: share of residents who speak Spanish at home (9.2% against 13.6%), then share of residents 65 and older (24.3% against 17.2%).

  • Residents, July 2025 estimate55,953Up 2.7% from the April 2020 base of 54,493
  • Median household income$96,657Below Massachusetts ($103,960), above the US ($80,734)
  • Median age45.3Above both Massachusetts (40.0) and the US (38.9)
  • Residents 65 and older24.3%Well above both Massachusetts (17.9%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)35.0%Well below Massachusetts (47.3%), close to the US (35.7%)
  • Speak Spanish at home (residents 5+)9.2%Below Massachusetts (9.7%), well below the US (13.6%)

The share who speak Spanish at home is where Peabody and Lynn (4 miles apart) differ most: 9.2% against 39.2%, then the share of residents 65 and older (24.3% against 13.7%).

Local context

Local healthcare landscape in Peabody

Lahey Clinic, Peabody, at 1 Essex Center Drive, describes itself as a full-service, community-based hospital and medical center and has a 24/7 Emergency Department. The city's Vision 2035 master plan names Boston Children's Hospital and Lahey Medical Center under medical and health services. The same plan says the city's significant highways divide it into three general sections: West Peabody, Central Peabody, and Downtown and South Peabody. It describes Downtown Peabody as centered around Main Street near the Salem border and also mentions Peabody Square. The city's Community Development page lists the North River Neighborhood District Master Plan and names a Main Street Subdistrict and a Washington Street District.

Neighborhoods and areas

  • West Peabody
  • Central Peabody
  • Downtown Peabody
  • South Peabody
  • Peabody Square
  • North River Neighborhood District

Sources for this section

Providers

Who practices in Peabody

NPI-registered providers with a practice address in Peabody, by primary specialty (people, not offices). Per resident, Peabody is furthest above the US among plastic surgeons (3.2 times the US rate) and lowest among dermatologists (0.3 times).

SpecialtyIn PeabodyResidents per providerUSAgainst the US
Dentists791 per 7081 per 1,340Well above
Chiropractors101 per 5,5951 per 3,311Well below
Dermatologists11 per 55,9531 per 17,857Well below
Physical therapists471 per 1,1901 per 1,181Close
Optometrists101 per 5,5951 per 5,291Below
Podiatrists81 per 6,9941 per 14,706Well above
Plastic surgeons31 per 18,6511 per 58,824Well above
Employers

Private-sector health care employers in Essex County, 2024

2024 annual averages for the whole county. Offices of dentists are 28.0% of them, well above the US share of 18.5%.

  • Ambulatory health care establishments1,264Average employment 23,376
  • Offices of physicians323
  • Offices of dentists354
  • Offices of other health practitioners332
Our plan

What we'd prioritize for a Peabody practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for dermatologists

    Peabody has 0.3 times the US number of NPI-registered dermatologists per resident (one for every 55,953 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.

  2. Reviews and your Google Business Profile first

    One NPI-registered dentist per 708 residents in Peabody (US: one per 1,340). We would start with the Google Business Profile and review management.

  3. Medicare-age services and an easy-to-read site

    24.3% of Peabody residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

  4. Stand out among the dental offices nearby

    Dentist offices make up 28.0% of the private-sector ambulatory health care establishments in Essex County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

Location pages near Peabody

Talk to Us About Your Peabody Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.