Midland, TX: Marketing for Dental & Medical Practices
Public data on Midland, and what we would do first for a practice there because of it.
Midland at a glance
Furthest from the US: share of residents who speak Spanish at home (28.3% against 13.6%), then share of residents 65 and older (10.1% against 17.2%).
- Residents, July 2025 estimate147,615Up 11.1% from the April 2020 base of 132,866
- Median household income$89,585Above both Texas ($78,476) and the US ($80,734)
- Median age31.5Below both Texas (35.6) and the US (38.9)
- Residents 65 and older10.1%Well below both Texas (13.4%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)33.7%Close to Texas (33.8%), below the US (35.7%)
- Speak Spanish at home (residents 5+)28.3%Close to Texas (28.1%), well above the US (13.6%)
The share with a bachelor's degree or higher is where Midland and Odessa (17 miles apart) differ most: 33.7% against 19.0%, then the share who speak Spanish at home (28.3% against 41.2%).
Local healthcare landscape in Midland
Midland Health's About page reads "Community owned since 1950", lists the Midland County Hospital District, and names Midland Memorial Hospital Main Campus at 400 Rosalind Redfern Grover Pkwy., the F. Marie Hall Outpatient Center at 4214 Andrews Hwy. and the Legends Park Medical Office Building at 5615 Deauville Blvd. It lists the Greenwood Health and Wellness Center under Other Locations, and also lists Loop 250 Family Medicine and Wall Street Internal Medicine. The City of Midland says it has adopted a comprehensive plan, Tall City Tomorrow, that provides a guide for future development policy. The plan refers to Downtown Midland, to a Medical Center/Village area, to the Claydesta area, to the Tradewinds area and to a Museum District.
Neighborhoods and areas
- Downtown Midland
- Medical Center/Village
- Claydesta
- Tradewinds
- Museum District
Sources for this section
Who practices in Midland
NPI-registered providers with a practice address in Midland, by primary specialty (people, not offices). Per resident, Midland is closest to the US rate among dentists (0.9 times the US rate) and lowest among plastic surgeons (0.4 times).
| Specialty | In Midland | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 97 | 1 per 1,522 | 1 per 1,340 | Below |
| Chiropractors | 24 | 1 per 6,151 | 1 per 3,311 | Well below |
| Dermatologists | 6 | 1 per 24,603 | 1 per 17,857 | Well below |
| Physical therapists | 59 | 1 per 2,502 | 1 per 1,181 | Well below |
| Optometrists | 18 | 1 per 8,201 | 1 per 5,291 | Well below |
| Podiatrists | 4 | 1 per 36,904 | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 147,615 | 1 per 58,824 | Well below |
Private-sector health care employers in Midland County, 2024
2024 annual averages for the whole county. Offices of physicians are 48.0% of them, well above the US share of 32.6%.
- Ambulatory health care establishments333Average employment 3,862
- Offices of physicians160
- Offices of dentists52
- Offices of other health practitioners70
What we'd prioritize for a Midland practice
Chosen by fixed rules from the figures above.
Be easy to find for people who just moved here
Midland grew by 14,749 residents (+11.1%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Room to stand out for podiatrists
Midland has 0.4 times the US number of NPI-registered podiatrists per resident (one for every 36,904 residents). Fewer local competitors in search for a podiatrist. See our marketing for podiatrists.
Get into local search early
Across the seven provider groups on this page, Midland has 14.2 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is podiatrists, at 0.4 times the US rate. Fewer competitors to outrank: we would start with local SEO.
Spanish-language service pages
28.3% of Midland residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
Texas advertising rules to know
The Texas page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Midland Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.