Lubbock, TX

Lubbock, TX: Marketing for Dental & Medical Practices

Public data on Lubbock, and what we would do first for a practice there because of it.

273,071residents (2025 estimate)
184NPI-registered dentists
$60,895median household income
Residents

Lubbock at a glance

Furthest from the US: share of residents 65 and older (12.8% against 17.2%), then median household income ($60,895 against $80,734).

  • Residents, July 2025 estimate273,071Up 6.2% from the April 2020 base of 257,240
  • Median household income$60,895Well below both Texas ($78,476) and the US ($80,734)
  • Median age30.5Below Texas (35.6), well below the US (38.9)
  • Residents 65 and older12.8%Below Texas (13.4%), well below the US (17.2%)
  • Bachelor's degree or higher (residents 25+)35.1%Above Texas (33.8%), close to the US (35.7%)
  • Speak Spanish at home (residents 5+)16.3%Well below Texas (28.1%), well above the US (13.6%)

The share who speak Spanish at home is where Lubbock and Midland (107 miles apart) differ most: 16.3% against 28.3%, then the median household income ($60,895 against $89,585).

Local context

Local healthcare landscape in Lubbock

UMC Health System describes UMC as the primary teaching hospital for the Texas Tech University Health Sciences Center. The Texas Tech University Health Sciences Center lists its School of Medicine as located in Amarillo, Lubbock and Odessa, and its Julia Jones Matthews School of Population and Public Health as located in Abilene and Lubbock. Covenant Health says its cornerstone ministries are located in Lubbock: Covenant Medical Center, Covenant Specialty Hospital and Covenant Children's Hospital. A City of Lubbock GIS layer named Neighborhood Associations, credited to GIS & Data Services, City of Lubbock, TX, has a NAME field with entries such as Arnett Benson, Guadalupe, Maxey Park, Chatman Hill, Clapp Park, Heart of Lubbock and Wester.

Neighborhoods and areas

  • Arnett Benson
  • Guadalupe
  • Maxey Park
  • Chatman Hill
  • Clapp Park
  • Heart of Lubbock
  • Wester

Sources for this section

Providers

Who practices in Lubbock

NPI-registered providers with a practice address in Lubbock, by primary specialty (people, not offices). Per resident, Lubbock is closest to the US rate among physical therapists (0.9 times the US rate) and lowest among podiatrists (0.6 times).

SpecialtyIn LubbockResidents per providerUSAgainst the US
Dentists1841 per 1,4841 per 1,340Below
Chiropractors741 per 3,6901 per 3,311Below
Dermatologists111 per 24,8251 per 17,857Well below
Physical therapists2111 per 1,2941 per 1,181Below
Optometrists461 per 5,9361 per 5,291Below
Podiatrists111 per 24,8251 per 14,706Well below
Plastic surgeons31 per 91,0241 per 58,824Well below
Employers

Private-sector health care employers in Lubbock County, 2024

2024 annual averages for the whole county. Offices of physicians are 41.0% of them, well above the US share of 32.6%.

  • Ambulatory health care establishments673Average employment 10,506
  • Offices of physicians276
  • Offices of dentists121
  • Offices of other health practitioners157
Our plan

What we'd prioritize for a Lubbock practice

Chosen by fixed rules from the figures above.

  1. Be easy to find for people who just moved here

    Lubbock grew by 15,831 residents (+6.2%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.

  2. Show the practice on social media

    Median age 30.5 (US 38.9). Regular posts showing the team and office are part of our social media plan.

  3. Put insurance and payment options up front

    Median household income $60,895 (US $80,734). Plans accepted and financing belong on every page of the website.

  4. Room to stand out for podiatrists

    Lubbock has 0.6 times the US number of NPI-registered podiatrists per resident (one for every 24,825 residents). Fewer local competitors in search for a podiatrist. See our marketing for podiatrists.

State rules

Texas advertising rules to know

The Texas page quotes the 5 state rules we check before anything goes live.

Location pages near Lubbock

Talk to Us About Your Lubbock Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.