Amarillo, TX: Marketing for Dental & Medical Practices
Public data on Amarillo, and what we would do first for a practice there because of it.
Amarillo at a glance
Furthest from the US: share with a bachelor's degree or higher (26.6% against 35.7%), then share of residents who speak Spanish at home (18.0% against 13.6%).
- Residents, July 2025 estimate205,130Up 2.4% from the April 2020 base of 200,411
- Median household income$65,912Below both Texas ($78,476) and the US ($80,734)
- Median age35.1Close to Texas (35.6), below the US (38.9)
- Residents 65 and older15.1%Above Texas (13.4%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)26.6%Well below both Texas (33.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)18.0%Well below Texas (28.1%), well above the US (13.6%)
The share with a bachelor's degree or higher is where Amarillo and Lubbock (113 miles apart) differ most: 26.6% against 35.1%, then the share of residents 65 and older (15.1% against 12.8%).
Local healthcare landscape in Amarillo
BSA Health System's history says that on February 13, 1901, four women from the Sisters of Charity of the Incarnate Word in San Antonio arrived in Amarillo to start a healthcare facility, and that the facility was named St. Anthony's Hospital. Texas Tech University Health Sciences Center's Amarillo page lists its Amarillo schools: the School of Medicine, a School of Nursing, a School of Health Professions, a Graduate School of Biomedical Sciences and the Jerry H. Hodge School of Pharmacy. The City of Amarillo's City Plan names the Harrington Regional Medical Center and the surrounding district among the notable areas in the city. The city's Neighborhood Plans page names North Heights, Barrio, San Jacinto and Eastridge as the four participating neighborhoods, and says completed plans are adopted as amendments to the Amarillo Comprehensive Plan.
Neighborhoods and areas
- North Heights
- Barrio
- San Jacinto
- Eastridge
Sources for this section
Who practices in Amarillo
NPI-registered providers with a practice address in Amarillo, by primary specialty (people, not offices). Per resident, Amarillo is furthest above the US among optometrists (1.4 times the US rate) and lowest among podiatrists (0.5 times).
| Specialty | In Amarillo | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 125 | 1 per 1,641 | 1 per 1,340 | Below |
| Chiropractors | 70 | 1 per 2,930 | 1 per 3,311 | Above |
| Dermatologists | 10 | 1 per 20,513 | 1 per 17,857 | Below |
| Physical therapists | 147 | 1 per 1,395 | 1 per 1,181 | Below |
| Optometrists | 55 | 1 per 3,730 | 1 per 5,291 | Well above |
| Podiatrists | 7 | 1 per 29,304 | 1 per 14,706 | Well below |
| Plastic surgeons | 3 | 1 per 68,377 | 1 per 58,824 | Below |
Private-sector health care employers in Randall County, 2024
2024 annual averages for the whole county. Offices of dentists are 24.0% of them, well above the US share of 18.5%.
- Ambulatory health care establishments204Average employment 2,074
- Offices of physicians64
- Offices of dentists49
- Offices of other health practitioners61
What we'd prioritize for a Amarillo practice
Chosen by fixed rules from the figures above.
Room to stand out for podiatrists
Amarillo has 0.5 times the US number of NPI-registered podiatrists per resident (one for every 29,304 residents). Fewer local competitors in search for a podiatrist. See our marketing for podiatrists.
Stand out among the dental offices nearby
Dentist offices make up 24.0% of the private-sector ambulatory health care establishments in Randall County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Put insurance and payment options up front
Median household income $65,912 (US $80,734). Plans accepted and financing belong on every page of the website.
A crowded field for optometrists
1.4 times the US number of NPI-registered optometrists per resident (one per 3,730 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Texas advertising rules to know
The Texas page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Amarillo Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.