Wichita Falls, TX: Marketing for Dental & Medical Practices
Public data on Wichita Falls, and what we would do first for a practice there because of it.
Wichita Falls at a glance
Furthest from the US: share with a bachelor's degree or higher (25.4% against 35.7%), then median household income ($60,177 against $80,734).
- Residents, July 2025 estimate101,951Down 0.3% from the April 2020 base of 102,283
- Median household income$60,177Well below both Texas ($78,476) and the US ($80,734)
- Median age33.8Below both Texas (35.6) and the US (38.9)
- Residents 65 and older14.5%Above Texas (13.4%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)25.4%Well below both Texas (33.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)11.1%Well below Texas (28.1%), below the US (13.6%)
The share with a bachelor's degree or higher is where Wichita Falls and Denton (93 miles apart) differ most: 25.4% against 41.8%, then the share who speak Spanish at home (11.1% against 16.8%).
Local healthcare landscape in Wichita Falls
United Regional Health Care System lists its hospital at 1600 11th Street in Wichita Falls, with an Emergency Department open 24 hours, 7 days a week. Its Cancer Center is at 1600 10th Street, and its Center for Advanced Orthopedics is at 1620 8th Street. The City of Wichita Falls says its Neighborhood Revitalization program selected the Floral Heights, Highland Addition, and Southland Addition neighborhoods around the Old High area, which will be known as the Heart of the Falls Revitalization Area. The city's Historic Preservation page also lists the Fillmore Neighborhood, the Morningside Historic District, the West Floral Heights Historic District Neighborhood, the Indian Heights Neighborhood and the Country Club Neighborhood.
Neighborhoods and areas
- Floral Heights
- Highland Addition
- Southland Addition
- Fillmore
- Morningside Historic District
- Indian Heights
Sources for this section
Who practices in Wichita Falls
NPI-registered providers with a practice address in Wichita Falls, by primary specialty (people, not offices). Per resident, Wichita Falls is furthest above the US among dentists (1.2 times the US rate) and lowest among plastic surgeons (0.6 times).
| Specialty | In Wichita Falls | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 93 | 1 per 1,096 | 1 per 1,340 | Well above |
| Chiropractors | 21 | 1 per 4,855 | 1 per 3,311 | Well below |
| Dermatologists | 5 | 1 per 20,390 | 1 per 17,857 | Below |
| Physical therapists | 85 | 1 per 1,199 | 1 per 1,181 | Close |
| Optometrists | 22 | 1 per 4,634 | 1 per 5,291 | Above |
| Podiatrists | 7 | 1 per 14,564 | 1 per 14,706 | Close |
| Plastic surgeons | 1 | 1 per 101,951 | 1 per 58,824 | Well below |
Private-sector health care employers in Wichita County, 2024
2024 annual averages for the whole county. Offices of dentists are 12.3% of them, well below the US share of 18.5%.
- Ambulatory health care establishments292Average employment 4,802
- Offices of physicians138
- Offices of dentists36
- Offices of other health practitioners56
What we'd prioritize for a Wichita Falls practice
Chosen by fixed rules from the figures above.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,096 residents in Wichita Falls (US: one per 1,340). We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $60,177 (US $80,734). Plans accepted and financing belong on every page of the website.
Show the practice on social media
Median age 33.8 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Room to stand out for plastic surgeons
Wichita Falls has 0.6 times the US number of NPI-registered plastic surgeons per resident (one for every 101,951 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Texas advertising rules to know
The Texas page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Wichita Falls Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.