Abilene, TX: Marketing for Dental & Medical Practices
Public data on Abilene, and what we would do first for a practice there because of it.
Abilene at a glance
Furthest from the US: share with a bachelor's degree or higher (27.3% against 35.7%), then median household income ($62,648 against $80,734).
- Residents, July 2025 estimate131,588Up 5.3% from the April 2020 base of 124,970
- Median household income$62,648Well below both Texas ($78,476) and the US ($80,734)
- Median age32.8Below both Texas (35.6) and the US (38.9)
- Residents 65 and older13.9%Above Texas (13.4%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)27.3%Below Texas (33.8%), well below the US (35.7%)
- Speak Spanish at home (residents 5+)14.1%Well below Texas (28.1%), above the US (13.6%)
The share who speak Spanish at home is where Abilene and San Angelo (82 miles apart) differ most: 14.1% against 22.1%, then the share of residents 65 and older (13.9% against 16.9%).
Local healthcare landscape in Abilene
Hendrick Health is headquartered in Abilene, Texas, and traces its founding to 1924 as a not-for-profit hospital. Hendrick Medical Center and Hendrick Medical Center South are in Abilene, and Hendrick Clinic is described as a multi-specialty medical group. Hendrick says its preventive healthcare measures include cardiovascular care, neurology and neurosurgery, neonatal and pediatric intensive care, orthopedics, women's health, and cancer services. The Texas Tech University Health Sciences Center campus in Abilene is located next to Hendrick Health. The city's Comprehensive Plan refers to connecting residents to places such as Downtown and the South Downtown Abilene District (SoDA). The city's draft 2025-2029 Consolidated Plan says Abilene has established Neighborhood Empowerment Zones in the Carver and Sears neighborhoods in northern Abilene.
Neighborhoods and areas
- SoDA
- Carver
- Sears
Sources for this section
Who practices in Abilene
NPI-registered providers with a practice address in Abilene, by primary specialty (people, not offices). Per resident, Abilene is furthest above the US among physical therapists (1.4 times the US rate) and lowest among chiropractors (0.8 times).
| Specialty | In Abilene | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 115 | 1 per 1,144 | 1 per 1,340 | Above |
| Chiropractors | 30 | 1 per 4,386 | 1 per 3,311 | Well below |
| Dermatologists | 6 | 1 per 21,931 | 1 per 17,857 | Below |
| Physical therapists | 153 | 1 per 860 | 1 per 1,181 | Well above |
| Optometrists | 28 | 1 per 4,700 | 1 per 5,291 | Above |
| Podiatrists | 7 | 1 per 18,798 | 1 per 14,706 | Well below |
| Plastic surgeons | 2 | 1 per 65,794 | 1 per 58,824 | Below |
Private-sector health care employers in Taylor County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 20.6% of them, well below the US share of 27.8%.
- Ambulatory health care establishments272Average employment 4,656
- Offices of physicians118
- Offices of dentists39
- Offices of other health practitioners56
What we'd prioritize for a Abilene practice
Chosen by fixed rules from the figures above.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,144 residents in Abilene (US: one per 1,340). We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $62,648 (US $80,734). Plans accepted and financing belong on every page of the website.
Be easy to find for people who just moved here
Abilene grew by 6,618 residents (+5.3%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Show the practice on social media
Median age 32.8 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Texas advertising rules to know
The Texas page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Abilene Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.