Little Rock, AR: Marketing for Dental & Medical Practices
Public data on Little Rock, and what we would do first for a practice there because of it.
Little Rock at a glance
Furthest from the US: share of residents who speak Spanish at home (9.0% against 13.6%), then median household income ($63,003 against $80,734).
- Residents, July 2025 estimate206,427Up 1.9% from the April 2020 base of 202,543
- Median household income$63,003Above Arkansas ($60,773), well below the US ($80,734)
- Median age35.9Below both Arkansas (38.5) and the US (38.9)
- Residents 65 and older15.7%Below both Arkansas (17.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)44.6%Well above both Arkansas (25.7%) and the US (35.7%)
- Speak Spanish at home (residents 5+)9.0%Well above Arkansas (6.1%), well below the US (13.6%)
The share who speak Spanish at home is where Little Rock and North Little Rock (8 miles apart) differ most: 9.0% against 5.3%, then the share with a bachelor's degree or higher (44.6% against 30.6%).
Local healthcare landscape in Little Rock
The University of Arkansas for Medical Sciences is located in Little Rock and includes a hospital and clinics, five colleges and a graduate school, and a Level 1 Trauma Center. Arkansas Children's Hospital is a pediatric hospital with a Level I Trauma Center, also in Little Rock, where the campus spans 36 city blocks and the hospital includes 376 beds. The city's mapping portal carries separate viewers for Planning Districts and Neighborhood Associations, and it describes the second as the most current information the city has. The Neighborhood Associations layer names areas such as Hillcrest, Heights, Midtown, Downtown, River Market, MacArthur Park, Capitol View - Stifft Station and SoMa 501.
Neighborhoods and areas
- Hillcrest
- Heights
- Midtown
- Downtown
- River Market
- MacArthur Park
- Capitol View - Stifft Station
- SoMa 501
Sources for this section
Who practices in Little Rock
NPI-registered providers with a practice address in Little Rock, by primary specialty (people, not offices). Per resident, Little Rock is furthest above the US among plastic surgeons (4.0 times the US rate) and lowest among chiropractors (1.2 times).
| Specialty | In Little Rock | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 200 | 1 per 1,032 | 1 per 1,340 | Well above |
| Chiropractors | 72 | 1 per 2,867 | 1 per 3,311 | Above |
| Dermatologists | 35 | 1 per 5,898 | 1 per 17,857 | Well above |
| Physical therapists | 390 | 1 per 529 | 1 per 1,181 | Well above |
| Optometrists | 48 | 1 per 4,301 | 1 per 5,291 | Well above |
| Podiatrists | 18 | 1 per 11,468 | 1 per 14,706 | Well above |
| Plastic surgeons | 14 | 1 per 14,745 | 1 per 58,824 | Well above |
Private-sector health care employers in Pulaski County, 2024
2024 annual averages for the whole county. Offices of dentists are 13.6% of them, well below the US share of 18.5%.
- Ambulatory health care establishments1,362Average employment 14,682
- Offices of physicians581
- Offices of dentists185
- Offices of other health practitioners338
What we'd prioritize for a Little Rock practice
Chosen by fixed rules from the figures above.
A crowded field for plastic surgeons
4.0 times the US number of NPI-registered plastic surgeons per resident (one per 14,745 residents). A plastic surgeon here needs a clear focus and real reviews: see our marketing for plastic surgeons.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,032 residents in Little Rock (US: one per 1,340). We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $63,003 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Little Rock Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.