Southaven, MS: Marketing for Dental & Medical Practices
Public data on Southaven, and what we would do first for a practice there because of it.
Southaven at a glance
Furthest from the US: share of residents who speak Spanish at home (3.7% against 13.6%), then share of residents 65 and older (13.2% against 17.2%).
- Residents, July 2025 estimate57,819Up 5.8% from the April 2020 base of 54,650
- Median household income$78,483Well above Mississippi ($56,447), close to the US ($80,734)
- Median age36.2Below both Mississippi (38.6) and the US (38.9)
- Residents 65 and older13.2%Well below both Mississippi (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)28.8%Above Mississippi (25.1%), below the US (35.7%)
- Speak Spanish at home (residents 5+)3.7%Well above Mississippi (2.7%), well below the US (13.6%)
The share who speak Spanish at home is where Southaven and Memphis (11 miles apart) differ most: 3.7% against 8.4%, then the median household income ($78,483 against $51,736).
Local healthcare landscape in Southaven
Baptist Memorial Hospital-DeSoto is at 7601 Southcrest Parkway in Southaven and lists 24/7 emergency services, surgical care, advanced diagnostics, maternity and childbirth, women's and pediatric health and sleep disorders care. It also lists a Primary Stroke Center designation and a Cancer Center offering infusion, radiation, surgical oncology and access to clinical trials. Southaven's Comprehensive Plan says that aside from the healthcare services available at Baptist DeSoto, the area surrounding the hospital has developed with a variety of clinics and medical specialties. The same plan describes districts the city created to aid in the development and redevelopment of targeted areas: the Snowden District, the West End District and the Cotton District (or Metro District). The city's website names the West End District, Snowden District and Metropolitan District as three small areas with banners.
Neighborhoods and areas
- West End District
- Snowden District
- Metropolitan District
Sources for this section
Who practices in Southaven
NPI-registered providers with a practice address in Southaven, by primary specialty (people, not offices). Per resident, Southaven is furthest above the US among physical therapists (1.6 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Southaven | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 40 | 1 per 1,445 | 1 per 1,340 | Below |
| Chiropractors | 17 | 1 per 3,401 | 1 per 3,311 | Close |
| Dermatologists | 2 | 1 per 28,910 | 1 per 17,857 | Well below |
| Physical therapists | 77 | 1 per 751 | 1 per 1,181 | Well above |
| Optometrists | 17 | 1 per 3,401 | 1 per 5,291 | Well above |
| Podiatrists | 4 | 1 per 14,455 | 1 per 14,706 | Close |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in DeSoto County, 2024
2024 annual averages for the whole county. Offices of physicians are 30.3% of them, below the US share of 32.6%.
- Ambulatory health care establishments284Average employment 3,159
- Offices of physicians86
- Offices of dentists56
- Offices of other health practitioners84
What we'd prioritize for a Southaven practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Southaven (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Be easy to find for people who just moved here
Southaven grew by 3,169 residents (+5.8%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
A crowded field for physical therapists
1.6 times the US number of NPI-registered physical therapists per resident (one per 751 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Talk to Us About Your Southaven Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.