Jackson, TN: Marketing for Dental & Medical Practices
Public data on Jackson, and what we would do first for a practice there because of it.
Jackson at a glance
Furthest from the US: share of residents who speak Spanish at home (3.5% against 13.6%), then median household income ($53,032 against $80,734).
- Residents, July 2025 estimate69,339Up 1.7% from the April 2020 base of 68,203
- Median household income$53,032Well below both Tennessee ($69,595) and the US ($80,734)
- Median age35.5Below both Tennessee (38.9) and the US (38.9)
- Residents 65 and older16.2%Below both Tennessee (17.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)27.8%Below Tennessee (31.1%), well below the US (35.7%)
- Speak Spanish at home (residents 5+)3.5%Well below both Tennessee (5.2%) and the US (13.6%)
The median household income is where Jackson and Collierville (64 miles apart) differ most: $53,032 against $138,598, then the share with a bachelor's degree or higher (27.8% against 62.5%).
Local healthcare landscape in Jackson
West Tennessee Healthcare describes itself as a public, not-for-profit healthcare system, and a Board of Trustees appointed by the City of Jackson and Madison County oversees it. Jackson-Madison County General Hospital opened on August 11, 1950, and the system lists the hospital at 620 Skyline Dr, Jackson, TN 38301, with the Alice and Carl Kirkland Cancer Center at 720 W Forest Ave. The City of Jackson's master planning page names the subareas Downtown/Airways, Oman Arena, Jackson Plaza/Old Hickory and West. The city's police department describes the historical communities traditionally known as Bemis and Malesus, the areas of historical East Jackson, and the historical Lambuth neighborhood.
Neighborhoods and areas
- Downtown/Airways
- Jackson Plaza/Old Hickory
- Bemis
- Malesus
- East Jackson
- Lambuth
Sources for this section
Who practices in Jackson
NPI-registered providers with a practice address in Jackson, by primary specialty (people, not offices). Per resident, Jackson is furthest above the US among plastic surgeons (1.7 times the US rate) and lowest among podiatrists (0.8 times).
| Specialty | In Jackson | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 49 | 1 per 1,415 | 1 per 1,340 | Below |
| Chiropractors | 24 | 1 per 2,889 | 1 per 3,311 | Above |
| Dermatologists | 6 | 1 per 11,557 | 1 per 17,857 | Well above |
| Physical therapists | 86 | 1 per 806 | 1 per 1,181 | Well above |
| Optometrists | 21 | 1 per 3,302 | 1 per 5,291 | Well above |
| Podiatrists | 4 | 1 per 17,335 | 1 per 14,706 | Below |
| Plastic surgeons | 2 | 1 per 34,670 | 1 per 58,824 | Well above |
Private-sector health care employers in Madison County, 2024
2024 annual averages for the whole county. Offices of dentists are 16.5% of them, below the US share of 18.5%.
- Ambulatory health care establishments243Average employment 3,869
- Offices of physicians84
- Offices of dentists40
- Offices of other health practitioners61
What we'd prioritize for a Jackson practice
Chosen by fixed rules from the figures above.
Put insurance and payment options up front
Median household income $53,032 (US $80,734). Plans accepted and financing belong on every page of the website.
A crowded field for optometrists
1.6 times the US number of NPI-registered optometrists per resident (one per 3,302 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
A complete Google Business Profile
Before anything else, the profile patients see in Jackson map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.
Talk to Us About Your Jackson Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.