Gloucester, MA

Gloucester, MA: Marketing for Dental & Medical Practices

Public data on Gloucester, and what we would do first for a practice there because of it.

30,627residents (2025 estimate)
28NPI-registered dentists
$83,883median household income
Residents

Gloucester at a glance

Furthest from the US: share of residents who speak Spanish at home (3.5% against 13.6%), then share of residents 65 and older (28.0% against 17.2%).

  • Residents, July 2025 estimate30,627Up 3.0% from the April 2020 base of 29,736
  • Median household income$83,883Below Massachusetts ($103,960), above the US ($80,734)
  • Median age50.2Well above both Massachusetts (40.0) and the US (38.9)
  • Residents 65 and older28.0%Well above both Massachusetts (17.9%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)40.3%Below Massachusetts (47.3%), above the US (35.7%)
  • Speak Spanish at home (residents 5+)3.5%Well below both Massachusetts (9.7%) and the US (13.6%)

The share of residents 65 and older is where Gloucester and Beverly (10 miles apart) differ most: 28.0% against 19.4%, then the share with a bachelor's degree or higher (40.3% against 53.4%).

Local context

Local healthcare landscape in Gloucester

Addison Gilbert Hospital was founded in 1889 and sits at 298 Washington Street in Gloucester. The hospital's page says it is part of Beth Israel Lahey Health, and among the services it lists are the Gloucester High-School Based Health Center, the Center for Healthy Aging and a Wound Care Center. Its Emergency Center is described as a Primary Stroke Service Hospital. The city's Open Space and Recreation Plan says Gloucester is composed of several neighborhood villages, including Annisquam, Bay View, Eastern Point, Lanesville, Magnolia, Riverdale, Rocky Neck and West Gloucester. The 2025 Harbor Plan defines a Harbor Planning Area that includes adjacent landside areas extending from the Rocky Neck peninsula to the Blynman Canal, and the Open Space plan places Dogtown Common astride the Gloucester and Rockport line.

Neighborhoods and areas

  • Annisquam
  • Bay View
  • Eastern Point
  • Lanesville
  • Magnolia
  • Riverdale
  • Rocky Neck
  • West Gloucester

Sources for this section

Providers

Who practices in Gloucester

NPI-registered providers with a practice address in Gloucester, by primary specialty (people, not offices). Per resident, Gloucester is furthest above the US among chiropractors (1.6 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn GloucesterResidents per providerUSAgainst the US
Dentists281 per 1,0941 per 1,340Well above
Chiropractors151 per 2,0421 per 3,311Well above
Dermatologists0–1 per 17,857Well below
Physical therapists121 per 2,5521 per 1,181Well below
Optometrists41 per 7,6571 per 5,291Well below
Podiatrists11 per 30,6271 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Essex County, 2024

2024 annual averages for the whole county. Offices of dentists are 28.0% of them, well above the US share of 18.5%.

  • Ambulatory health care establishments1,264Average employment 23,376
  • Offices of physicians323
  • Offices of dentists354
  • Offices of other health practitioners332
Our plan

What we'd prioritize for a Gloucester practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for dermatologists

    No NPI-registered dermatologists list a practice address in Gloucester (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.

  2. Medicare-age services and an easy-to-read site

    28.0% of Gloucester residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

  3. Stand out among the dental offices nearby

    Dentist offices make up 28.0% of the private-sector ambulatory health care establishments in Essex County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

  4. Reviews and your Google Business Profile first

    One NPI-registered dentist per 1,094 residents in Gloucester (US: one per 1,340). We would start with the Google Business Profile and review management.

Location pages near Gloucester

Talk to Us About Your Gloucester Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.