South Portland, ME

South Portland, ME: Marketing for Dental & Medical Practices

Public data on South Portland, and what we would do first for a practice there because of it.

27,007residents (2025 estimate)
37NPI-registered dentists
$86,838median household income
Residents

South Portland at a glance

Furthest from the US: share of residents who speak Spanish at home (2.1% against 13.6%), then share with a bachelor's degree or higher (51.7% against 35.7%).

  • Residents, July 2025 estimate27,007Up 1.9% from the April 2020 base of 26,499
  • Median household income$86,838Above both Maine ($74,733) and the US ($80,734)
  • Median age40.9Below Maine (44.8), above the US (38.9)
  • Residents 65 and older20.7%Below Maine (22.4%), well above the US (17.2%)
  • Bachelor's degree or higher (residents 25+)51.7%Well above both Maine (36.2%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)2.1%Well above Maine (1.0%), well below the US (13.6%)

The share who speak Spanish at home is where South Portland and Portland (5 miles apart) differ most: 2.1% against 1.4%, then the share of residents 65 and older (20.7% against 16.9%).

Local context

Local healthcare landscape in South Portland

South Portland's 2040 Comprehensive Plan states that South Portland residents receive medical services from Maine Medical Center and Mercy Hospital in Portland. MaineHealth lists MaineHealth Maine Medical Center Portland on its Portland Campus. Northern Light Mercy Hospital lists 175 Fore River Parkway, Portland, and says Mercy is certified by The Joint Commission for hip, knee, and spine surgery. The same plan flags Key Land Use Policy Areas where tailored policies are needed, and the plan and the city's plan page name them, among them Ferry Village West, Nutter Hill Neighborhood, Hamlin Square (South Portland Heights), Pleasantdale Coastal Area, Cash Corner and Main Street North, and Turner's Island. The plan also speaks of continuing to evolve the Knightville Area.

Neighborhoods and areas

  • Ferry Village West
  • Nutter Hill Neighborhood
  • Hamlin Square (South Portland Heights)
  • Pleasantdale Coastal Area
  • Cash Corner and Main Street North
  • Turner's Island
  • Knightville Area

Sources for this section

Providers

Who practices in South Portland

NPI-registered providers with a practice address in South Portland, by primary specialty (people, not offices). Per resident, South Portland is furthest above the US among dermatologists (4.6 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn South PortlandResidents per providerUSAgainst the US
Dentists371 per 7301 per 1,340Well above
Chiropractors191 per 1,4211 per 3,311Well above
Dermatologists71 per 3,8581 per 17,857Well above
Physical therapists941 per 2871 per 1,181Well above
Optometrists121 per 2,2511 per 5,291Well above
Podiatrists0–1 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Cumberland County, 2024

2024 annual averages for the whole county. Offices of other health practitioners are 45.6% of them, well above the US share of 27.8%.

  • Ambulatory health care establishments995Average employment 14,714
  • Offices of physicians231
  • Offices of dentists139
  • Offices of other health practitioners454
Our plan

What we'd prioritize for a South Portland practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for podiatrists

    No NPI-registered podiatrists list a practice address in South Portland (nationally there is one for every 14,706 residents). Fewer local competitors in search for a podiatrist. See our marketing for podiatrists.

  2. A crowded field for physical therapists

    4.1 times the US number of NPI-registered physical therapists per resident (one per 287 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.

  3. Reviews and your Google Business Profile first

    One NPI-registered dentist per 730 residents in South Portland (US: one per 1,340). We would start with the Google Business Profile and review management.

  4. Medicare-age services and an easy-to-read site

    20.7% of South Portland residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

Location pages near South Portland

Talk to Us About Your South Portland Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.