Auburn, ME: Marketing for Dental & Medical Practices
Public data on Auburn, and what we would do first for a practice there because of it.
Auburn at a glance
Furthest from the US: share of residents who speak Spanish at home (2.1% against 13.6%), then share with a bachelor's degree or higher (27.9% against 35.7%).
- Residents, July 2025 estimate25,441Up 5.7% from the April 2020 base of 24,070
- Median household income$66,647Below both Maine ($74,733) and the US ($80,734)
- Median age41.4Below Maine (44.8), above the US (38.9)
- Residents 65 and older19.8%Below Maine (22.4%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)27.9%Well below both Maine (36.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)2.1%Well above Maine (1.0%), well below the US (13.6%)
The share who speak Spanish at home is where Auburn and Lewiston (4 miles apart) differ most: 2.1% against 1.2%, then the share with a bachelor's degree or higher (27.9% against 22.6%).
Local healthcare landscape in Auburn
St. Mary's Health System, a member of Covenant Health, was founded in 1888 by the Sisters of Charity of Saint-Hyacinthe. Its locations page lists St. Mary's Regional Medical Center on Campus Avenue in Lewiston and an Auburn Medical Office Building on Gracelawn Road in Auburn. Auburn's 2019 Strategic Plan says the city is to facilitate by providing geographical boundaries, for example Downtown, East Auburn and New Auburn. The same plan calls for redeveloping the Great Falls Area, and for a downtown management district focusing on Great Falls Plaza, downtown and the Androscoggin River. The Auburn-Lewiston Consortium Consolidated Plan lists New Auburn as Tract 105 among its geographic priority areas.
Neighborhoods and areas
- East Auburn
- New Auburn
- Great Falls Area
Sources for this section
Who practices in Auburn
NPI-registered providers with a practice address in Auburn, by primary specialty (people, not offices). Per resident, Auburn is furthest above the US among dentists (1.9 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Auburn | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 37 | 1 per 688 | 1 per 1,340 | Well above |
| Chiropractors | 7 | 1 per 3,634 | 1 per 3,311 | Below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 35 | 1 per 727 | 1 per 1,181 | Well above |
| Optometrists | 6 | 1 per 4,240 | 1 per 5,291 | Well above |
| Podiatrists | 2 | 1 per 12,721 | 1 per 14,706 | Above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Androscoggin County, 2024
2024 annual averages for the whole county. Offices of physicians are 18.8% of them, well below the US share of 32.6%.
- Ambulatory health care establishments191Average employment 2,297
- Offices of physicians36
- Offices of dentists29
- Offices of other health practitioners86
What we'd prioritize for a Auburn practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Auburn (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 688 residents in Auburn (US: one per 1,340). We would start with the Google Business Profile and review management.
Be easy to find for people who just moved here
Auburn grew by 1,371 residents (+5.7%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
A crowded field for physical therapists
1.6 times the US number of NPI-registered physical therapists per resident (one per 727 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Talk to Us About Your Auburn Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.