Lewiston, ME: Marketing for Dental & Medical Practices
Public data on Lewiston, and what we would do first for a practice there because of it.
Lewiston at a glance
Furthest from the US: share of residents who speak Spanish at home (1.2% against 13.6%), then share with a bachelor's degree or higher (22.6% against 35.7%).
- Residents, July 2025 estimate38,866Up 4.7% from the April 2020 base of 37,130
- Median household income$55,393Well below both Maine ($74,733) and the US ($80,734)
- Median age37.3Below both Maine (44.8) and the US (38.9)
- Residents 65 and older18.4%Below Maine (22.4%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)22.6%Well below both Maine (36.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)1.2%Well above Maine (1.0%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Lewiston and Portland (32 miles apart) differ most: 22.6% against 59.7%, then the median household income ($55,393 against $79,540).
Local healthcare landscape in Lewiston
Central Maine Medical Center is at 300 Main Street in Lewiston, and its page lists cancer care, cardiovascular services, primary care, orthopedic care and women's and children's health. St. Mary's Health System is at 93 Campus Avenue in Lewiston and says it was founded in 1888 by the Sisters of Charity of Saint-Hyacinthe. Lewiston's 2017 Comprehensive Plan says both health systems are located in or near the downtown. It describes an urban area that includes neighborhoods loosely identified as the Downtown, Sunnyside Park, Little Canada and the Tree Streets, and inner ring residential neighborhoods that include the Pettingill School/Park neighborhood, Martel School neighborhood and Farwell School neighborhood. It also says downtown contains most of the city's historic resources, including the Lisbon Street Historic District, the Lewiston Mill District and Little Canada. The city's Choice Neighborhood Planning and Action Grant page refers to the Tree Street neighborhood.
Neighborhoods and areas
- Sunnyside Park
- Little Canada
- Tree Streets
- Pettingill School/Park neighborhood
- Martel School neighborhood
- Lewiston Mill District
Sources for this section
Who practices in Lewiston
NPI-registered providers with a practice address in Lewiston, by primary specialty (people, not offices). Per resident, Lewiston is furthest above the US among plastic surgeons (3.0 times the US rate) and lowest among dentists (0.8 times).
| Specialty | In Lewiston | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 24 | 1 per 1,619 | 1 per 1,340 | Below |
| Chiropractors | 19 | 1 per 2,046 | 1 per 3,311 | Well above |
| Dermatologists | 3 | 1 per 12,955 | 1 per 17,857 | Well above |
| Physical therapists | 84 | 1 per 463 | 1 per 1,181 | Well above |
| Optometrists | 19 | 1 per 2,046 | 1 per 5,291 | Well above |
| Podiatrists | 3 | 1 per 12,955 | 1 per 14,706 | Above |
| Plastic surgeons | 2 | 1 per 19,433 | 1 per 58,824 | Well above |
Private-sector health care employers in Androscoggin County, 2024
2024 annual averages for the whole county. Offices of physicians are 18.8% of them, well below the US share of 32.6%.
- Ambulatory health care establishments191Average employment 2,297
- Offices of physicians36
- Offices of dentists29
- Offices of other health practitioners86
What we'd prioritize for a Lewiston practice
Chosen by fixed rules from the figures above.
A crowded field for optometrists
2.6 times the US number of NPI-registered optometrists per resident (one per 2,046 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Put insurance and payment options up front
Median household income $55,393 (US $80,734). Plans accepted and financing belong on every page of the website.
A complete Google Business Profile
Before anything else, the profile patients see in Lewiston map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.
Talk to Us About Your Lewiston Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.